Nissan Motor Co., Ltd. (NSANY) Stock Price & How to Invest
Last updated October 2026
Short answer
NSANY is the US over-the-counter ADR for Nissan Motor, Japan's third-largest carmaker, with each ADR representing 2 Tokyo-listed shares. It is a turnaround story rather than a steady compounder: after two years of heavy losses, Nissan is closing plants, cutting 20,000 jobs and guiding to a thin return to profit. The ADR trades near ~$3.60, a small fraction of annual revenue.
NSANY stock price
As of 2026-10-23, Nissan Motor Co., Ltd. (NSANY) last closed at $3.46, down 30.1% over the past year. Over the past 52 weeks it has traded between $3.46 and $6.05.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Nissan Motor Co., Ltd.'s investor relations page. Walnut is informational, not investment advice.
What does Nissan Motor Co., Ltd. (NSANY) do?
Nissan Motor Co. is a Yokohama-based automaker that sells about 3.15 million vehicles a year under the Nissan and Infiniti brands, with the Rogue, Kicks, Sentra, Pathfinder, Frontier and Leaf among its core models. North America is the largest profit pool, followed by Japan, China, Europe and emerging markets, and the company also runs a captive finance arm (Nissan Motor Acceptance in the US) that lends to car buyers and dealers. NSANY is a sponsored ADR traded over the counter in the US, and each ADR represents 2 ordinary shares listed in Tokyo under code 7201. The long alliance with Renault has been loosened, and merger talks with Honda collapsed in early 2025 when Honda proposed making Nissan a subsidiary.
The last two years were brutal. For fiscal 2025 (ended March 2026) Nissan reported revenue of ~¥12.0 trillion, down ~5%, an operating profit of only ~¥58 billion (a ~0.5% margin) and a net loss of ~¥533 billion, after a ~¥671 billion loss the year before. US tariffs, plant closure charges and restructuring costs drove the damage, and automotive free cash flow was about negative ¥481 billion for the year, though it turned positive in the second half. CEO Ivan Espinosa's Re:Nissan plan, launched in May 2025, targets 20,000 job cuts, a reduction from 17 to 10 assembly plants by fiscal 2027 (including ending vehicle output at the Oppama plant) and ~¥500 billion of cost savings. The first quarter of fiscal 2026 (April to June 2026) showed early progress: revenue rose ~9.5% to ~¥2.96 trillion, operating profit swung to ~¥78 billion and North America earned ~¥96 billion after a loss a year earlier. Management kept its full-year targets of ~¥200 billion operating profit and ~¥20 billion net profit, but cut the unit sales forecast to 3.15 million from 3.3 million because of China. For investors the picture is a cheap, heavily indebted automaker whose value depends on executing a cost-driven recovery while competing against faster Chinese EV makers and absorbing US trade policy.
What's driving Nissan Motor Co., Ltd. (NSANY)?
1. Re:Nissan cost reduction
The core of the bull case is cost. Re:Nissan aims for ~¥500 billion of savings by fiscal 2027 through 20,000 job cuts, fewer platforms and parts, and a cut from 17 to 10 assembly plants. Ending vehicle production at Oppama, a flagship Japanese plant with about 3,900 workers, shows management is willing to make politically painful decisions. Fewer plants running at higher utilization is how an automaker with ~3 million units of sales can earn a reasonable margin again. Management said the first quarter showed roughly ¥90 billion of underlying year-over-year improvement once currency effects and about ¥32 billion of one-time items are stripped out, which is the cleanest early read on whether the savings are real rather than accounting.
2. North America recovery and US production
North America generates most of Nissan's profit potential, and it is where the first quarter improved most. Regional revenue grew ~22.5% to ~¥1.93 trillion and regional operating income reached ~¥96 billion versus a ~¥54 billion loss a year earlier. US retail volume rose ~9.6% to about 243,000 units. Nissan has shifted more output of the Rogue, Pathfinder and Frontier into its Tennessee and Mississippi plants, which reduces exposure to import tariffs that hit fiscal 2025 hard. Dealer inventory discipline and lower incentive spending matter as much as volume here, because Nissan's past US problem was buying market share with discounts and fleet sales that eroded both margins and brand value.
3. Balance sheet repair and refinancing
Nissan's credit ratings were cut to junk by the major agencies, and it refinanced large maturities by issuing roughly $4 to $5 billion of high-yield and convertible bonds in 2025. The fiscal 2025 automotive free cash outflow of ~¥481 billion was the key stress point, so the turn to ~¥112 billion of positive free cash flow in the second half of that year matters. Management has pointed to automotive net cash above ~¥1 trillion by the end of fiscal 2026, supported by asset sales such as headquarters and other property. Steady positive cash flow would lower refinancing risk and dilution fears from the convertibles, which in turn is one of the main things weighing on the equity valuation.
4. New models, hybrids and partnerships
Nissan's lineup aged badly, and a missing US hybrid offering cost it share as buyers moved toward hybrids. The plan leans on a refreshed product cadence: the third-generation Leaf EV, the e-Power series hybrid system coming to more models including the Rogue, and new Chinese-developed models such as the N7 sedan built with Dongfeng that Nissan intends to export. Partnerships are a second lever, including talks with Foxconn about using Japanese capacity and continued technology sharing with Renault and Mitsubishi. If these models land on time and sell without heavy discounts, they could support the shift from a ~0.5% to a mid-single-digit operating margin over several years.
What are the risks to Nissan Motor Co., Ltd. (NSANY)?
The risks are large and specific. First, execution: restructuring charges, plant closure costs and severance could exceed plans, and the ~¥20 billion net profit target for fiscal 2026 leaves almost no margin for error, so a small miss can turn the year back to a loss. Second, China: the Chinese market fell ~22% in the first half of 2026 and Nissan's sales there fell ~15%, while domestic brands such as BYD keep taking share with cheaper EVs and hybrids; the volume forecast has already been cut once. Third, US trade policy: tariffs on Japanese and Mexican-built vehicles cost Nissan heavily in fiscal 2025, and any change in rates or rules of origin could reverse the recent North American gains. Fourth, leverage: the company carries junk-rated debt, and its finance arm depends on access to credit markets, so tighter funding conditions or rising credit losses on auto loans would hurt. Fifth, currency: a stronger yen reduces the yen value of overseas profits, and first-quarter results included a ~¥35 billion currency benefit that may not repeat. Finally, there are ADR-specific risks: NSANY trades over the counter with thinner liquidity than the Tokyo line, the 2-share ratio and FX conversion affect returns, no dividend is planned for fiscal 2026, and convertible bonds could dilute holders.
What is the Nissan Motor Co., Ltd. (NSANY) forecast?
3 analysts publish price targets on NSANY, averaging $6.24 against a $3.58 price as of October 2026, or +74.3%. The published targets run from $4.33 to $9.00, a wide spread, and the ratings split 2 buy, 0 hold, 1 sell. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full NSANY forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is NSANY a buy or a sell?
We give no verdict on Nissan Motor Co., Ltd.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Re:Nissan cost reduction. The core of the bull case is cost. The most optimistic published target, $9.00, assumes this works close to its best case.
The case against. The risks are large and specific. The most pessimistic target, $4.33, is roughly what NSANY is worth if this bites instead.
Read the full bull and bear case on NSANY, including what would have to change to break either one. Walnut is not an investment adviser.
How is Nissan Motor Co., Ltd. (NSANY) valued? (approximate, October 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Nissan Motor Co., Ltd.'s investor relations page or your broker.
- Revenue (TTM): ~¥12.3 trillion (~$82B)
- Operating profit (TTM): ~¥0.2 trillion, margin under 2%
- Net income (TTM): ~¥-414 billion loss
- Market cap: ~$6.5B to $7B (ADR near ~$3.60)
- Price-to-sales: ~0.08x
- Dividend: None planned for fiscal 2026
These are company-level figures, because the ADR represents 2 ordinary shares and per-share numbers convert through both the ratio and the yen. At roughly $6.5 to $7 billion of market value against about $82 billion of annual revenue, Nissan trades at under a tenth of a year's sales and well below book value, levels typical of a distressed automaker. Trailing earnings are negative, and on the ~¥20 billion fiscal 2026 net profit target the forward P/E would look very high, so earnings multiples say little here. The valuation instead reflects doubt about whether margins recover and how much of the balance sheet belongs to creditors and the finance arm rather than shareholders.
Who competes with Nissan Motor Co., Ltd. (NSANY)?
Japanese automakers
Toyota, Honda, Mazda, Subaru and Mitsubishi compete with Nissan model by model in the US, Japan and Southeast Asia. Toyota and Honda in particular have stronger hybrid lineups, higher margins and investment-grade balance sheets, which lets them invest through the cycle while Nissan is cutting. Honda's failed merger with Nissan shows how far the two companies' financial positions had diverged.
US and Korean mass-market brands
Hyundai and Kia, General Motors, Ford and Stellantis fight Nissan for crossover, sedan and pickup buyers in North America, Nissan's most important market. Hyundai and Kia have taken share with fresh designs, hybrids and long warranties, while the Detroit makers lead in trucks, the segment where the Frontier and Titan legacy have struggled most.
Chinese EV and hybrid makers
BYD, Geely, Chery, Leapmotor and other Chinese brands have pushed Nissan's share down inside China and are expanding into Southeast Asia, Latin America, the Middle East and Europe. They build EVs and plug-in hybrids at costs legacy makers struggle to match, which pressures Nissan both in its former growth market and in export markets it relies on.
What stocks are similar to Nissan Motor Co., Ltd. (NSANY)?
Other names that sit close to NSANY: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Nissan Motor Co., Ltd. (NSANY)
There are three common ways to get NSANY exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so NSANY sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where NSANY fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Nissan Motor Co., Ltd. (NSANY)
NSANY is a deep-value, high-risk auto turnaround. The price already reflects losses and junk-rated debt, so the outcome rests on whether Re:Nissan cost cuts and US-built models restore margins.
More on Nissan Motor Co., Ltd. (NSANY)
Whether NSANY is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is NSANY a buy or a sell?, and where the stock could go from here in the NSANY stock forecast.
For income investors, whether NSANY pays a dividend and how the payout looks is covered in does NSANY pay a dividend? And to weigh NSANY against a peer, read the full side-by-side comparisons: NSANY vs GM and NSANY vs STLA.
Wondering how NSANY fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Nissan Motor Co., Ltd. with AI
Connect the broker you already use and ask Walnut's AI how NSANY fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is NSANY?
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NSANY is the ticker for Nissan Motor Co.'s sponsored American Depositary Receipt, which trades over the counter in the United States rather than on the NYSE or Nasdaq. Each ADR represents 2 ordinary shares of Nissan, whose primary listing is on the Tokyo Stock Exchange under code 7201. The ADR price in dollars moves with the Tokyo share price and the yen-dollar exchange rate. Nissan itself is one of Japan's largest automakers, selling roughly 3.15 million vehicles a year worldwide under the Nissan and Infiniti brands, with major manufacturing in Japan, the US, Mexico, the UK and China. US investors who buy NSANY through a brokerage get economic exposure to Nissan without opening a Japanese brokerage account, though OTC trading volume is thinner than on the home exchange and the depositary may charge small fees.
Why has Nissan stock fallen so much?
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Nissan's ADR has fallen because the business posted two years of large losses. It lost about ¥671 billion in fiscal 2024 and about ¥533 billion in fiscal 2025, as an aging lineup, heavy US discounting, lost share in China, US import tariffs and restructuring charges all hit at once. Credit agencies cut its debt to junk, it raised expensive high-yield and convertible bonds, and it suspended the dividend. Merger talks with Honda, which some investors saw as a rescue, ended in February 2025. The ADR is down roughly a quarter in 2026 to date, trading near ~$3.60 in early October, even though the first quarter of fiscal 2026 returned to profit, because the market remains unsure whether the recovery can be sustained.
What is the Re:Nissan plan?
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Re:Nissan is the turnaround program CEO Ivan Espinosa announced in May 2025. Its main elements are 20,000 global job cuts, a reduction from 17 to 10 vehicle assembly plants by fiscal 2027, and roughly ¥500 billion of cost savings from fewer parts, simpler engineering and better plant utilization. The plan includes ending vehicle production at the Oppama plant in Japan by the end of fiscal 2027, along with closures and consolidation elsewhere. It also refocuses product spending on core markets, mainly the US, Japan and China, and on hybrids, EVs and partnerships. The goal is to make Nissan profitable at lower volumes, so it no longer depends on selling ever more cars at a discount to cover a large fixed cost base.
Is Nissan profitable now?
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Partly. On a full-year basis, Nissan lost about ¥533 billion in fiscal 2025, which ended in March 2026. The first quarter of fiscal 2026 (April to June 2026) was the first quarterly net profit in about two years: revenue was ~¥2.96 trillion, operating profit ~¥78 billion and net income a slim ~¥3.8 billion. Management's guidance for the full fiscal year is ~¥200 billion of operating profit and ~¥20 billion of net profit, which would be a return to the black but at a margin of well under 2%. Part of the first-quarter result came from currency gains and about ¥32 billion of one-time items, so the underlying improvement is real but smaller than the headline swing suggests.
Does NSANY pay a dividend?
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Not currently. Nissan suspended its dividend during the losses and said it plans no dividend for fiscal 2026. Historically, Nissan paid semiannual dividends in yen, and ADR holders received them converted to dollars on a per-ADR basis (2 ordinary shares per ADR) minus any depositary fees and Japanese withholding tax. Any restart would most likely come only after the company shows a sustained return to profit, positive automotive free cash flow and a stronger balance sheet, since management has prioritized repaying and refinancing debt. Investors looking at NSANY today are looking at a potential recovery in the share price rather than income, and a dividend resumption, if it came, would be one signal that management believes the turnaround has stabilized.
How does US trade policy affect Nissan?
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Heavily. Nissan sells many vehicles in the US that are built in Japan and Mexico, so US import tariffs added large costs in fiscal 2025 and were a major reason for the loss. In response, the company has moved more production of the Rogue, Pathfinder and Frontier into its plants in Smyrna, Tennessee and Canton, Mississippi, and US production rose about 24% in the first half of 2026. The first quarter of fiscal 2026 also benefited from one-time items related to prior-year tariffs. Because North America is Nissan's largest profit center, any change in tariff rates on Japan or Mexico, or in USMCA rules of origin, can move results by tens or hundreds of billions of yen in either direction.
What is happening with Nissan in China?
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China was once one of Nissan's biggest markets, mainly through its Dongfeng Nissan joint venture, but share has fallen sharply as Chinese brands such as BYD took over the EV and plug-in hybrid market. Espinosa said the Chinese market contracted by about 22% in the first half of 2026 and Nissan's sales there fell about 15%, which is why the company cut its fiscal 2026 unit forecast from 3.3 million to 3.15 million. Nissan's response is to build cheaper China-developed electric models, such as the N7 sedan, with local partners and to use China as an export base for other markets. Whether those exports compete well against Chinese brands abroad is an open question for the turnaround.
How risky is NSANY compared with other auto stocks?
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NSANY sits at the riskier end of large automakers. Peers such as Toyota and Honda have investment-grade balance sheets, steady dividends and operating margins far above Nissan's, while Nissan has junk-rated debt, two years of losses, no dividend and a turnaround plan still being executed. That combination is why it trades at under a tenth of annual revenue and below book value. The upside case is that cost cuts and US production lift margins and the low valuation re-rates; the downside case is another loss year that forces more borrowing or dilution. On top of company risk, the ADR adds OTC liquidity limits and yen exposure. Walnut is not an investment adviser, and these points describe the setup rather than suggest any action.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Nissan Motor Co., Ltd.'s investor relations page or your broker before making investment decisions.