Procter & Gamble Company (The) (PG) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in Procter & Gamble (PG) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. P&G is a classic defensive blue chip and Dividend King, selling daily-use staples through category-leading brands (Tide, Pampers, Gillette, Olay, Crest) that give it durable pricing power. With high margins, very strong free cash flow, and a 60-plus-year dividend-increase streak, PG behaves like a steady consumer-staples compounder rather than a growth name.
PG stock price
As of 2026-07-24, Procter & Gamble Company (The) (PG) last closed at $147.41, down 6.9% over the past year. Over the past 52 weeks it has traded between $138.04 and $167.20.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Procter & Gamble Company (The)'s investor relations page. Walnut is informational, not investment advice.
What does Procter & Gamble Company (The) (PG) do?
Procter & Gamble is one of the world's largest consumer-products companies, selling everyday household and personal-care brands used by billions of people. Its portfolio is organized into segments spanning fabric and home care (Tide, Ariel, Downy, Dawn, Febreze), baby, feminine, and family care (Pampers, Always, Bounty, Charmin), beauty (Olay, Pantene, Head & Shoulders, SK-II), grooming (Gillette, Venus), and health care (Crest, Oral-B, Vicks, Metamucil). P&G makes money selling these branded products through retailers, e-commerce, and other channels worldwide, relying on scale, marketing, and continual product innovation to command premium pricing and shelf space. The company deliberately pruned its portfolio over the past decade to focus on a smaller set of large, profitable, daily-use categories. Founded in 1837 and headquartered in Cincinnati, Ohio, P&G is a classic defensive blue chip and a Dividend King, prized for steady cash flow, pricing power, and an exceptionally long record of dividend increases.
What's driving Procter & Gamble Company (The) (PG)?
1. Brand strength and pricing power.
P&G owns category-leading brands in daily-use staples, which gives it durable pricing power. It has repeatedly raised prices to offset cost inflation while holding share, because consumers keep buying trusted brands like Tide, Pampers, and Gillette. That pricing power protects margins through inflationary periods.
2. Defensive, recurring demand.
Demand for detergents, diapers, toothpaste, and razors is steady regardless of the economy, making P&G's revenue resilient and predictable. This defensive quality makes it a portfolio anchor that tends to hold up better than cyclical names during downturns and market stress.
3. Dividend King consistency.
P&G has increased its dividend for well over six decades, one of the longest streaks of any public company, and steadily buys back shares. Reliable, growing capital return funded by strong free cash flow is central to the total-return case and its appeal to income investors.
What are the risks to Procter & Gamble Company (The) (PG)?
P&G's mature categories grow slowly, so organic growth depends on modest pricing and volume gains; in a low-inflation environment, raising prices further is harder and volumes can soften if shoppers trade down to private-label alternatives. A large share of sales comes from outside the US, exposing earnings to a strong dollar and emerging-market currency swings. Input-cost inflation (commodities, energy, transportation) can pressure margins. Private-label competition and shifting retailer dynamics, including the bargaining power of large retailers, are persistent threats. The defensive profile also means the stock can lag sharply in strong bull markets, and its premium valuation leaves little room for execution missteps.
How is Procter & Gamble Company (The) (PG) valued? (approximate, early 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Procter & Gamble Company (The)'s investor relations page or your broker.
- Revenue (TTM): ~$84 billion
- Operating margin: ~24%
- Net margin: ~18%
- Free cash flow: ~$15+ billion annually
- Dividend yield: ~2.5%, Dividend King
- Dividend-increase streak: 60+ consecutive years
- P/E (TTM): ~25x, premium to staples peers
P&G is a high-margin, cash-rich consumer-staples leader that commands a premium valuation for its brand strength, defensiveness, and unmatched dividend record. The financial profile is steady rather than fast-growing: modest organic growth, reliable margins, and consistent capital return funded by very strong free cash flow.
Which ETFs hold Procter & Gamble Company (The) (PG)?
If you want PG exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.
| ETF | Name | % in PG | Expense ratio | |
|---|---|---|---|---|
| HDV | iShares Core High Dividend ETF | 4.81% | 0.08% | |
| VIG | Vanguard Dividend Appreciation ETF | ~2.4% | 0.05% | |
| DGRO | iShares Core Dividend Growth ETF | ~2.2% | 0.08% | |
| SPLV | Invesco S&P 500 Low Volatility ETF | ~1.1% | 0.25% | |
| VTV | Vanguard Value ETF | ~1.9% | 0.04% | |
| VYM | Vanguard High Dividend Yield ETF | ~2.3% | 0.06% | |
| JEPI | JPMorgan Equity Premium Income ETF | ~2% | ~0.35% | |
| VOOV | Vanguard S&P 500 Value ETF | 1.2% | 0.07% | |
| HDV | iShares Core High Dividend ETF | ~4.8% | 0.08% | |
| IVE | iShares S&P 500 Value ETF | ~1.2% | 0.18% | |
| XLP | Consumer Staples Select Sector SPDR Fund | ~7.4% | 0.08% |
Who competes with Procter & Gamble Company (The) (PG)?
Fabric and home care
Unilever, Church & Dwight, Clorox, Henkel, and Colgate-Palmolive compete in detergents and home-cleaning products. P&G leads with Tide, Ariel, Dawn, and Febreze.
Beauty and personal care
Unilever, L'Oreal, Colgate-Palmolive, Kimberly-Clark, and Estee Lauder compete in beauty, hair, and personal care. P&G competes with Olay, Pantene, Head & Shoulders, and SK-II.
Grooming and health care
In grooming, Edgewell (Schick) and Unilever compete with Gillette and Venus. In oral and personal health care, Colgate-Palmolive and Kenvue compete with Crest, Oral-B, and Vicks. Private-label brands compete across every category.
How to invest in Procter & Gamble Company (The) (PG)
There are three common ways to get PG exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (HDV, VIG, DGRO), which spreads the position across many companies. Or build it into a focused thematic basket, so PG sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where PG fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Procter & Gamble Company (The) (PG)
Procter & Gamble (PG) turns recession-resistant demand for detergent, diapers, and toothpaste into reliable, growing capital return, so its appeal is stability and pricing power rather than rapid growth. In a portfolio it behaves as a low-volatility, defensive consumer-staples and dividend anchor that tends to lag in strong bull markets and hold up in downturns.
More on Procter & Gamble Company (The) (PG)
Whether PG is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is PG a buy?, and where the stock could go from here in the PG stock forecast.
For income investors, whether PG pays a dividend and how the payout looks is covered in does PG pay a dividend?
Build a basket around PG with Walnut
Use Procter & Gamble Company (The) as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What is PG's ticker symbol?
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PG, listed on the New York Stock Exchange. The company is The Procter & Gamble Company, headquartered in Cincinnati, Ohio. It is a component of the Dow Jones Industrial Average.
What does Procter & Gamble do?
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P&G makes and sells everyday consumer products across fabric and home care, baby and family care, beauty, grooming, and health care. Its brands include Tide, Pampers, Gillette, Olay, Crest, Bounty, and Pantene, sold to retailers and consumers worldwide.
Who are Procter & Gamble's main competitors?
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Unilever, Colgate-Palmolive, Kimberly-Clark, Church & Dwight, Clorox, Henkel, L'Oreal, and Edgewell, plus private-label store brands that compete on price across most of P&G's categories.
Why is P&G a defensive stock?
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P&G sells daily-use staples (detergent, diapers, toothpaste, razors) that people buy regardless of the economy. That steady, recurring demand makes its revenue resilient, so the stock tends to hold up better than cyclical names during downturns.
Is Procter & Gamble a Dividend King?
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Yes. P&G has raised its dividend for well over 60 consecutive years, one of the longest streaks of any public company, qualifying it as a Dividend King. Reliable, growing capital return is central to its appeal to income investors.
Is Procter & Gamble profitable?
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Yes, very. P&G is consistently profitable with operating margins around the mid-20s percent and strong free cash flow exceeding $15 billion annually, reflecting its brand pricing power and operating scale.
What is P&G's dividend yield?
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Approximately 2.5 percent as of early 2026. Combined with its 60-plus-year streak of annual increases and regular buybacks, the dividend is a core part of P&G's total-return profile.
What are P&G's biggest brands?
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Tide and Ariel (laundry), Pampers (diapers), Gillette (razors), Olay and Pantene (beauty and hair), Crest and Oral-B (oral care), Bounty and Charmin (paper), Dawn (dish soap), and Vicks (health care), among many others.
How does a strong dollar affect P&G?
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A large share of P&G's sales comes from outside the US, so a strong US dollar reduces the dollar value of foreign earnings and can weigh on reported revenue and profit. Currency swings are a recurring headwind or tailwind for the company.
Why does P&G have pricing power?
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P&G owns category-leading, trusted brands in daily-use staples, so it can raise prices to offset cost inflation while largely holding market share, because many consumers keep buying its products rather than switching. That pricing power protects margins.
Which thematic baskets typically include Procter & Gamble?
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On Walnut, PG commonly appears in consumer-staples and defensive baskets, dividend and Dividend Aristocrat or Dividend King income themes, and low-volatility or quality baskets focused on steady, cash-generative blue chips.
Is Procter & Gamble a good stock to buy?
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Descriptive, not a recommendation. PG is a defensive consumer-staples leader with strong brands, pricing power, high margins, and an unmatched dividend record. The bull case is stability, pricing power, and reliable income; the bear case is slow growth, a premium valuation, currency exposure, and private-label competition. Walnut is informational, not investment advice.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Procter & Gamble Company (The)'s investor relations page or your broker before making investment decisions.