Snowflake Inc. (SNOW) Stock Price & How to Invest
Last updated October 2026
Short answer
You can invest in Snowflake (SNOW) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. Snowflake is a high-growth cloud-software name valued on growth and free cash flow rather than GAAP profit: as of October 16, 2026 it trades near $310, a market cap of roughly $109 billion, up about 43% year to date. Its consumption-based data platform separates storage from compute across AWS, Azure, and Google Cloud, and it is layering on data sharing, Snowpark, and Cortex AI. SNOW trades on net revenue retention and consumption growth against Databricks and the hyperscalers' native warehouses.
SNOW stock price
As of 2026-10-29, Snowflake Inc. (SNOW) last closed at $330.27, up 21.8% over the past year. Over the past 52 weeks it has traded between $121.11 and $368.89.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Snowflake Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Snowflake Inc. (SNOW) do?
Snowflake is a cloud-based data platform that lets organizations store, query, and share large volumes of data without managing their own infrastructure. Its core product is a data warehouse that runs on top of the major public clouds (AWS, Azure, Google Cloud) and separates storage from compute, so customers pay for what they use. Snowflake makes money on a consumption basis: customers buy credits and burn them as they run queries and workloads. Over time the platform has expanded beyond warehousing into data sharing, data engineering, application development (Snowpark), and AI features for running models and natural-language queries on top of governed data. Snowflake competes for the central role in enterprise data stacks, positioning itself as a neutral layer that works across clouds. Headquartered in Bozeman, Montana, it serves thousands of enterprise customers worldwide. Revenue reached about $5.4 billion over the trailing twelve months to July 2026, and the company had roughly 9,400 employees.
What's driving Snowflake Inc. (SNOW)?
1. Consumption model and net revenue retention.
Snowflake bills on usage, so as customers move more data and workloads onto the platform, spending compounds. Historically strong net revenue retention (existing customers spending more year over year) has driven much of the growth. The model aligns Snowflake's revenue with how much value customers extract from their data. Growth has re-accelerated in 2026: quarterly revenue rose from ~$1.21 billion in the October 2025 quarter to ~$1.55 billion in the July 2026 quarter, about 35% higher than a year earlier.
2. AI and unstructured data workloads.
Generative AI increases demand for governed, queryable data. Snowflake has added Cortex AI, Snowpark, and features that let customers run models and natural-language analytics directly on data already in the platform. If AI drives more workloads onto the warehouse, consumption rises, making AI a tailwind rather than a threat to the core business. In October 2026 Snowflake also announced a collaboration with Lumen Technologies on private data connectivity for enterprise AI workloads, and partners such as Benchling launched direct data sharing into the platform.
3. Data sharing and the marketplace.
Snowflake's data sharing lets companies exchange and monetize datasets without copying them, creating network effects. The marketplace expands the platform's stickiness: the more partners and datasets available, the harder it is for a customer to leave. This positions Snowflake as connective tissue across enterprise data ecosystems.
What are the risks to Snowflake Inc. (SNOW)?
Snowflake faces intense competition from Databricks (lakehouse architecture) and from the hyperscalers' native data services (Amazon Redshift, Google BigQuery, Microsoft Fabric), all of which can bundle and discount aggressively. The consumption model means revenue can decelerate quickly if customers optimize spending or if macro pressure tightens IT budgets. The stock carries a very high valuation (about 20x sales and roughly 103x forward earnings in October 2026), and after a ~43% run in 2026 it fell about 7% in the month to October 16 amid a wider sell-off in AI software names, so growth deceleration tends to hit it hard. GAAP losses persist (net loss of ~$1.1 billion over the trailing twelve months), mostly from stock-based compensation. AI features must drive real incremental consumption rather than cannibalize existing workloads. Leadership transitions and the pace of new-product adoption add execution risk.
What is the Snowflake Inc. (SNOW) forecast?
48 analysts publish price targets on SNOW, averaging $425.14 against a $306.84 price as of October 2026, or +38.6%. The published targets run from $110.00 to $525.00, a wide spread, and the ratings split 45 buy, 6 hold, 1 sell. Over the last six months there have been 11 raises and 0 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.
Read the full SNOW forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.
Is SNOW a buy or a sell?
We give no verdict on Snowflake Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.
The case for buying. Consumption model and net revenue retention. Snowflake bills on usage, so as customers move more data and workloads onto the platform, spending compounds. The most optimistic published target, $525.00, assumes this works close to its best case.
The case against. Snowflake faces intense competition from Databricks (lakehouse architecture) and from the hyperscalers' native data services (Amazon Redshift, Google BigQuery, Microsoft Fabric), all of which can bundle and discount aggressively. The most pessimistic target, $110.00, is roughly what SNOW is worth if this bites instead.
Read the full bull and bear case on SNOW, including what would have to change to break either one. Walnut is not an investment adviser.
Has Snowflake Inc. (SNOW) split its stock?
No. Snowflake Inc. (SNOW) has not split its stock in the last 10 years. That is a statement about the window we check rather than about the company’s entire history, so an older split is possible. It also matters less than it once did: fractional shares mean a high price per share no longer keeps smaller investors out, which removed most of the practical reason to split.
How is Snowflake Inc. (SNOW) valued? (approximate, October 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Snowflake Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$5.4 billion
- Revenue growth (latest quarter): ~35% year over year
- Gross margin: ~67%
- Operating margin (GAAP): ~-17%; non-GAAP positive
- Free cash flow (TTM): ~$1.7 billion
- Net income (TTM): ~-$1.1 billion (GAAP)
- Forward P/E: ~103x
- Price to sales / market cap: ~20x / ~$109 billion
Snowflake trades on growth and free cash flow rather than GAAP profitability, which remains negative due to heavy stock-based compensation. At roughly 20x sales and about 103x forward earnings, the multiple has expanded in 2026 as quarterly revenue growth accelerated to ~35% and the company beat EPS estimates in each of the last four quarters. Any slowdown in consumption growth tends to compress that multiple quickly.
Which ETFs hold Snowflake Inc. (SNOW)?
If you want SNOW exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.
| ETF | Name | % in SNOW | Expense ratio | |
|---|---|---|---|---|
| CLOU | Global X Cloud Computing ETF | 7.19% | 0.68% | |
| IWR | iShares Russell Mid-Cap ETF | 0.85% | 0.19% | |
| QTUM | Defiance Quantum ETF | 1.64% | 0.40% | |
| VXF | Vanguard Extended Market Index Fund ETF Shares | 1.4% | 0.05% | |
| IWP | iShares Russell Mid-Cap Growth ETF | 3.3% | 0.23% | |
| BAI | iShares A.I. Innovation and Tech Active ETF | 2.9% | 0.55% | |
| FMDE | Fidelity Enhanced Mid Cap Core ETF | 1.1% | 0.23% | |
| FDN | First Trust Dow Jones Internet Index Fund | 4.0% | 0.49% | |
| JTEK | JPMorgan U.S. Tech Leaders ETF | 2.9% | 0.65% |
What themes does Snowflake Inc. (SNOW) fit?
These are the investment theses SNOW naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.
Who competes with Snowflake Inc. (SNOW)?
Lakehouse and data platforms
Databricks is the primary head-to-head competitor, with a lakehouse architecture popular for data science and AI. Both compete to be the central enterprise data platform, increasingly overlapping in features.
What stocks are similar to Snowflake Inc. (SNOW)?
Other names that sit close to SNOW: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.
How to invest in Snowflake Inc. (SNOW)
There are three common ways to get SNOW exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (CLOU, IWR, QTUM), which spreads the position across many companies. Or build it into a focused thematic portfolio, so SNOW sits alongside other stocks that express the same thesis.
Walnut takes the portfolio route. Describe a thesis where SNOW fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Snowflake Inc. (SNOW)
Snowflake (SNOW) is a consumption-driven enterprise data platform betting that AI workloads compound its usage-based revenue, with multi-cloud neutrality as a differentiator versus Databricks, Redshift, BigQuery, and Microsoft Fabric. Its latest quarter (ended July 2026) showed revenue up about 35% year over year to ~$1.55 billion, an acceleration, and the stock now sits around 20x sales and ~100x forward earnings. In a portfolio it behaves as a premium-multiple, growth-sensitive cloud-software holding whose valuation compresses quickly when consumption growth decelerates.
More on Snowflake Inc. (SNOW)
Whether SNOW is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is SNOW a buy or a sell?, and where the stock could go from here in the SNOW stock forecast.
For income investors, whether SNOW pays a dividend and how the payout looks is covered in does SNOW pay a dividend? And to weigh SNOW against a peer, read the full side-by-side comparisons: SNOW vs MSFT and SNOW vs AMZN.
Wondering how SNOW fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Snowflake Inc. with AI
Connect the broker you already use and ask Walnut's AI how SNOW fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is SNOW's ticker symbol?
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SNOW, listed on the New York Stock Exchange. The company is Snowflake Inc., headquartered in Bozeman, Montana. It went public in 2020 in one of the largest software IPOs in history.
What does Snowflake do?
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Snowflake provides a cloud data platform where organizations store, query, share, and analyze data without managing infrastructure. It separates storage from compute and bills on a consumption (pay-per-use) basis. The platform runs across AWS, Azure, and Google Cloud and has expanded into data engineering, application development, and AI features.
Who are Snowflake's main competitors?
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Databricks is the closest head-to-head competitor with its lakehouse platform. The hyperscalers compete with native warehouses: Amazon Redshift, Google BigQuery, and Microsoft Fabric. Legacy vendors include Teradata, Oracle, and IBM, which Snowflake frequently displaces during cloud migrations.
How does Snowflake make money?
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Snowflake sells credits that customers consume as they run queries and workloads. Revenue scales with usage rather than fixed seat licenses, so spending grows as customers move more data and processing onto the platform. The large majority of revenue is product (consumption) revenue.
Is Snowflake profitable?
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Snowflake is not profitable on a GAAP basis, largely because of high stock-based compensation: it lost about $1.1 billion over the twelve months to July 2026. It does generate positive non-GAAP operating income and meaningful free cash flow (about $1.7 billion trailing). Investors tend to focus on free cash flow margin and revenue growth rather than GAAP earnings.
What is net revenue retention and why does it matter for Snowflake?
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Net revenue retention measures how much existing customers spend this year versus last year. Above 100% means the base is growing without new logos. Snowflake's historically high retention (well above 120% in earlier years) has been a core driver of its growth and remains a closely watched health metric each quarter.
How is Snowflake exposed to AI?
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AI increases demand for governed, queryable data. Snowflake has added Cortex AI, Snowpark, and natural-language analytics so customers can run models on data already in the platform. If AI drives more workloads onto the warehouse, consumption rises, making AI a potential tailwind.
How is Snowflake different from Databricks?
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Snowflake started as a cloud data warehouse optimized for SQL analytics and governance, while Databricks started from a lakehouse and data-science/AI angle. Both are converging on the same goal of being the central enterprise data platform, so they increasingly overlap in features and customer deals.
Does Snowflake pay a dividend?
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No. Snowflake does not pay a dividend. It reinvests cash into product development, sales, and acquisitions, and returns some capital through share repurchases that partially offset stock-based compensation dilution.
Which thematic baskets typically include Snowflake?
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Snowflake commonly appears in cloud software, data infrastructure, and AI-applications baskets. It is positioned as a way to own the data layer that enterprise AI workloads run on, complementing semiconductor and cloud-infrastructure names.
What is Snowflake's market cap?
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Snowflake's market capitalization was about $109 billion as of October 16, 2026, with the stock near $310. It is one of the larger pure-play cloud-software companies, though well below the trillion-dollar hyperscalers it partners with and competes against.
How did Snowflake do in its latest quarter?
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In the quarter ended July 31, 2026, Snowflake reported revenue of about $1.55 billion, up roughly 35% year over year and up from ~$1.39 billion the prior quarter. Adjusted EPS was $0.62 against a consensus estimate of about $0.45, its fourth straight beat. The GAAP net loss narrowed to about $192 million. The next report is expected around December 2, 2026, with consensus near $0.60 EPS on ~$1.65 billion of revenue.
How has SNOW stock performed in 2026?
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As of October 16, 2026, SNOW closed near $310, up about 43% year to date and about 29% over the past year. It has been volatile: the 52-week range runs from about $118 to $385, and the stock fell roughly 7% over the last month. The average analyst price target among 48 analysts was about $425, which is a consensus view, not a forecast Walnut makes.
Is Snowflake a good stock to buy?
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Descriptive, not a recommendation. The bull case rests on durable consumption growth, high net revenue retention, AI-driven workload expansion, and multi-cloud neutrality. The bear case centers on intense competition from Databricks and the hyperscalers, a premium valuation sensitive to any growth deceleration, and ongoing GAAP losses from stock compensation. Whether it fits a portfolio depends on your goals and risk tolerance. Walnut is informational, not investment advice.
Guides that feature SNOW
SNOW is one of the names covered in these guides. Each one puts the stock next to its peers so you can see where it fits rather than judging it alone.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Snowflake Inc.'s investor relations page or your broker before making investment decisions.