How to Invest in Cloud Computing
Last updated July 2026
Short answer
You invest in cloud computing by deciding between a cloud fund and individual names, then buying through a brokerage account. The steps: understand the three layers of the cloud (hyperscale platforms, cloud software and SaaS, and infrastructure), open an account, then choose between a cloud ETF (the mainstream picks are SKYY, WCLD, and CLOU) or a basket of individual companies (hyperscalers like MSFT, AMZN, GOOGL, and ORCL alongside software names such as SNOW, NET, DDOG, and CRM). Then size the position so the concentration does not dominate your portfolio, and keep the rest diversified. Two honest caveats up front: many pure-play cloud-software names carry rich valuations, and cloud overlaps heavily with AI, so you may own the same giants twice. Walnut, an AI investing app, can show how a cloud tilt fits your existing holdings. This page is educational and is not investment advice.
Cloud computing is the plumbing behind most of the software and internet services people use every day, and it has become one of the biggest growth stories in the market. Investing in it is more approachable than the jargon suggests. You do not have to pick the next winner. You can own the whole theme through one fund, or build a small basket of companies you understand, and let it sit alongside a diversified core. This guide walks through what the cloud actually includes, the choice between a fund and individual stocks, an honest look at high SaaS valuations and the overlap with AI, how to size the position, and the discipline that keeps a cloud tilt from taking over your portfolio. Nothing here is a recommendation, and Walnut is not an investment adviser.
Step 1: Understand cloud investing and its three layers
Before you buy anything, it helps to know that “the cloud” is not one kind of business. The theme covers three layers that behave very differently, and a fund or a stock pick behaves differently depending on which layer it sits in.
- Hyperscale platforms. The mega-caps that run the public cloud: Microsoft (Azure), Amazon (AWS), Alphabet (Google Cloud), and Oracle (Oracle Cloud). For these companies cloud is a large, fast-growing business inside a bigger and more diversified whole, so the stock reflects far more than cloud alone.
- Cloud software and SaaS. The pure-play application companies built on top of the platforms, such as Snowflake, Datadog, Cloudflare, and Salesforce. These are the closest thing to a direct cloud bet, and they tend to grow faster and swing harder.
- Infrastructure. The data centers, networking gear, and chips underneath it all. This layer overlaps with semiconductors and real estate as much as with software.
Artificial intelligence runs on this same infrastructure, so cloud and AI overlap heavily. If AI is what draws you in, look at the AI infrastructure theme and the cloud computing theme side by side rather than treating them as separate bets.
Step 2: Open an account
You need a brokerage account to buy any stock or fund. The account wrapper affects your taxes more than which cloud holding you pick, so choose it deliberately.
- A tax-advantaged retirement account first. If you have a 401(k) with a match, or a Roth IRA, cloud holdings there grow without yearly tax drag. Most people fund these before a taxable account.
- A standard brokerage account for anything beyond your retirement contributions, or if you want full flexibility to buy and sell individual names.
Any major US broker works, and most now charge no commission on stock and ETF trades, with fractional shares that let you start small.
Step 3: Decide between individual stocks and a cloud ETF
This is the central choice. A fund gives you the whole theme in one purchase; individual stocks give you targeted exposure but more risk and more work. Here are the three main ways in:
| Way in | Example tickers | What it is |
|---|---|---|
| Hyperscaler stocks | MSFT, AMZN, GOOGL, ORCL | The mega-cap platforms that run the public cloud (Azure, AWS, Google Cloud, Oracle Cloud). Cloud is a large business inside a larger, more diversified company. |
| Cloud-software stocks | SNOW, NET, DDOG, CRM | Pure-play software and SaaS names built on the cloud. Faster growing and more volatile, often carrying rich valuations. |
| Cloud ETFs | SKYY, WCLD, CLOU | One fund that spreads across many cloud companies at once, mixing platforms, software, and infrastructure for a small annual fee. |
A fund spreads your money across many cloud companies for a tiny annual fee, so no single stock sinks you. A basket of individual names lets you control the mix but concentrates your risk. Neither is a recommendation; the tickers above are illustrative of what each route tends to hold.
Step 4: The ETF route
The fund route is the simplest way to own the theme. A cloud ETF holds dozens of companies across the three layers, rebalances for you, and costs a small annual fee. These are the mainstream cloud funds:
| Ticker | Fund | What it tracks |
|---|---|---|
| SKYY | First Trust Cloud Computing ETF | One of the oldest cloud funds; blends hyperscale platforms, cloud software, and infrastructure names. |
| WCLD | WisdomTree Cloud Computing ETF | Focused on emerging, higher-growth cloud software companies; tends to be more volatile. |
| CLOU | Global X Cloud Computing ETF | Targets companies tied to cloud software, data centers, and related infrastructure. |
The funds are not interchangeable. SKYY leans toward the larger, more established cloud names, WCLD concentrates on higher-growth cloud software and tends to be the most volatile, and CLOU spans software plus data-center infrastructure. Read what each one actually holds before choosing; our best cloud ETFs guide compares them in more detail.
Step 5: The basket route
The individual-stock route means you own specific companies and control the mix, but you take on single-company risk and have to follow each one. A real cloud basket usually blends the layers rather than leaning on any one:
- Hyperscalers such as MSFT, AMZN, GOOGL, and ORCL for the steadier, cash-generative platform side.
- Cloud software and SaaS such as SNOW, NET, DDOG, and CRM for the faster-growing, higher-volatility side.
This is not a suggestion to buy any of them; it is what a typical cloud basket tends to contain. If you want to research the names, our best cloud stocks guide walks through the field, and the cloud computing theme shows how a basket of them would have tracked against a benchmark.
Step 6: Be honest about valuations and the AI overlap
This is the step most cloud guides skip, and it is the one that separates a durable position from a chase. Two things deserve real thought before you buy.
- Many SaaS names carry rich valuations. Pure-play cloud-software companies often trade at high multiples of sales because investors price in years of future growth. That can work when growth stays strong, but the same stocks fell hard in 2022 when growth slowed and rates rose. High valuations are not a reason to avoid the theme, but they are a reason to size positions carefully and not assume past growth rates continue.
- Cloud and AI overlap heavily. The AI boom runs on cloud infrastructure, so the hyperscalers show up in cloud funds, AI funds, and broad index funds alike. If you already own an S&P 500 fund or an AI fund, a cloud fund on top of it stacks more of the same giants, not fresh diversification. Know how much of these companies you already hold before you add more.
There is no correct valuation and no correct amount to hold, and this is not advice. The point is to buy with your eyes open rather than on the momentum of a hot theme.
Step 7: Size the position and keep the rest diversified
A cloud tilt works best as one part of a broader portfolio, not the whole thing. The discipline here is boring on purpose.
- Size a tilt so a bad stretch does not derail you. Decide what share of your portfolio a cloud tilt represents on top of what you already own, and keep it small enough that a sharp drop in a volatile group does not upend your whole plan.
- Hold a diversified core. Keep a broad index fund and, ideally, exposure beyond tech so one theme's bad year does not define your results.
- Consider dollar-cost averaging. Because cloud software can move fast in both directions, investing a fixed amount on a set schedule smooths your entry price and is easier to stick with than trying to time the swings.
- Do not chase the hot name. Selling in downturns and piling into whatever just ran is how investors underperform the funds they own. A cloud tilt is a long-term position, not a trade.
Where Walnut fits
Cloud is where concentration and rich valuations sneak up on people, and that is where Walnut is useful. If you want to add a cloud tilt or a basket of individual names, Walnut lets you build that basket, set target weights, and see how it would have tracked against a benchmark, so any tilt has to earn its keep. It can also show how much cloud and tech you already own through your existing holdings before you add more. You connect your real broker, chat through Claude, ChatGPT, or built-in AI, and place trades you approve yourself. Walnut does not tell you what to buy.
Try Walnut on top of your broker
Walnut connects any major US broker so you can see how a cloud tilt or a basket of individual names fits your portfolio by chatting through Claude, ChatGPT, or built-in AI. Read-only by default until you choose to trade; Walnut is not an investment adviser and does not tell you what to buy.
FAQ
How do I start investing in cloud computing?
Open a brokerage or retirement account, then decide between a cloud ETF and individual names. A fund like SKYY, WCLD, or CLOU gives you a slice of many cloud companies in one purchase, while buying individual stocks such as MSFT, AMZN, GOOGL, SNOW, or CRM means you research and own each one. Decide how much to invest, whether to buy all at once or on a schedule, and place the trade. Walnut is not an investment adviser; this is educational.
What counts as a cloud computing stock?
Cloud spans three layers. Hyperscale platforms are the mega-caps that run the public cloud (Microsoft Azure, Amazon AWS, Google Cloud, Oracle Cloud), where cloud is one large business inside a bigger company. Cloud software and SaaS are the pure-play application companies built on top, such as Snowflake, Datadog, Cloudflare, and Salesforce. Infrastructure covers the data centers, networking, and chips underneath. A cloud fund can hold a mix of all three, so what you actually own depends on which index it follows.
Is it better to buy a cloud ETF or individual cloud stocks?
It depends on how much research and risk you want. A cloud ETF spreads your money across dozens of companies in one purchase, so a single blow-up does not sink you, and it costs very little. Individual stocks give you direct exposure to a specific company but concentrate your risk and require you to follow each name, and many pure-play SaaS names are volatile. Many people use a fund as the core and add a few individual names they understand. Neither is a recommendation.
Are cloud software stocks overvalued?
Many pure-play SaaS companies trade at high multiples of sales because investors price in years of future growth. That can work when growth stays strong, but it also means the stocks can fall hard when growth slows, rates rise, or expectations reset, which is exactly what happened to the group in 2022. This does not make them bad holdings, but it is an honest reason to size positions carefully and not assume past growth rates continue. Walnut does not tell you what any stock is worth.
How is cloud computing different from AI investing?
They overlap heavily but are not the same. The AI boom runs on cloud infrastructure, so the hyperscalers and data-center names show up in both cloud and AI baskets, and buying a cloud fund often means buying a lot of AI exposure by another route. The difference is emphasis: cloud investing centers on the platforms and software that deliver computing over the internet, while AI investing centers on the chips, models, and applications of machine learning. Knowing the overlap helps you avoid stacking the same few companies twice.
Does Walnut tell me which cloud stocks to buy?
No. Walnut is not a registered investment adviser and does not tell you what to buy. It can help you see how a cloud tilt or a basket of individual names would track against a benchmark, show how much cloud and tech you already own through your existing holdings, and place trades you approve yourself at your own broker. Every page here is descriptive and informational, not a recommendation.
From here you can explore the cloud computing theme, compare the best cloud stocks, or review the best cloud ETFs for the fund-first route.
Walnut is informational and is not a registered investment adviser. This page explains how cloud computing stocks and cloud funds work; it is not a recommendation to buy, sell, or hold any security or fund. Cloud software stocks can be volatile and often carry high valuations, and investing involves risk, including the possible loss of principal. Past performance does not indicate future results. Fund fees, holdings, and details change; verify current details before making any decision. Do your own research or consult a licensed financial professional.