Ellevest vs Fidelity Go: Which Is Better in 2026?

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

A wealth manager focused on women that ran an automated investing service until April 2025 and now offers wealth management from $500,000 and planning only.

How it works: Ellevest built goal-based portfolios with planning assumptions that differ by gender, such as earnings curves and life expectancy. Since April 10, 2025 it no longer offers automated investing; it serves clients through wealth management from $500,000, plus a planning-only option.

In practice, Ellevest’s AI no automated investing since April 2025. It is a robo-advisor (hands-off automated investing), best suited to women with $500,000 or more who want wealth management built around their goals. On connecting an account: no (holds your money at Ellevest). On execution: managed by advisers. Cost: 1.25%/yr down to 0.35%/yr by balance, $500,000 minimum (Oct 2026).

One real limitation: Ellevest ended its automated investing service in April 2025, so the low-balance robo-advisor many reviews describe is gone; what remains is wealth management from $500,000.

Fidelity's automated service, free below a stated balance and built from zero-expense-ratio Fidelity Flex funds. Best for people starting out.

How it works: A questionnaire sets the allocation, and Fidelity invests it in its own Flex mutual funds, which carry no expense ratio because Fidelity earns the advisory fee instead. Below a stated balance there is no advisory fee at all, which makes it one of the genuinely free ways to get a managed portfolio; above it, a flat percentage applies.

In practice, Fidelity Go’s AI automates a Fidelity Flex fund portfolio. It is a robo-advisor (hands-off automated investing), best suited to small balances, where it is free. On connecting an account: no (holds your money at Fidelity). On execution: automated. Cost: $0 under $25,000, then 0.35%/yr, no minimum to open (Oct 2026).

One real limitation: No tax-loss harvesting, which removes the strongest argument for a managed taxable account.

Category comes first. Ellevest focuses on women with $500,000 or more who want wealth management built around their goals (no automated investing since April 2025), and Fidelity Go on small balances, where it is free (automates a Fidelity Flex fund portfolio). On broker connection they differ too: Ellevest is “No (holds your money at Ellevest)” versus Fidelity Go at “No (holds your money at Fidelity)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• Ellevest: manages a separate account it holds. Ellevest does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Ellevest.
• Fidelity Go: manages a separate account it holds. Fidelity Go does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Fidelity Go.

On this specific question the two land on the same side, so the deciding factors between them are elsewhere: category, cost, and who each is built for. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Each one wins a different job, so the answer depends on which job you need done.

• Choose Ellevest if you want women with $500,000 or more who want wealth management built around their goals. Its AI no automated investing since April 2025, and it costs 1.25%/yr down to 0.35%/yr by balance, $500,000 minimum (Oct 2026). It is built for a woman with at least $500,000 to invest who wants a wealth manager whose planning starts from her own circumstances. Keep in mind: ellevest ended its automated investing service in April 2025, so the low-balance robo-advisor many reviews describe is gone; what remains is wealth management from $500,000.
• Choose Fidelity Go if you want small balances, where it is free. Its AI automates a Fidelity Flex fund portfolio, and it costs $0 under $25,000, then 0.35%/yr, no minimum to open (Oct 2026). It is built for someone with a smaller balance who wants automation at no cost and holds it in a retirement account where harvesting would not apply anyway. Keep in mind: no tax-loss harvesting, which removes the strongest argument for a managed taxable account.
• Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because both sit in the same category, the choice comes down to the finer details above. Their basic approach is the same.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Ellevest: 1.25%/yr down to 0.35%/yr by balance, $500,000 minimum (Oct 2026). Fidelity Go: $0 under $25,000, then 0.35%/yr, no minimum to open (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Ellevest and Walnut vs Fidelity Go.