Marcus Invest vs Prospero.ai: Which Is Better in 2026?

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

Goldman Sachs' former automated investing service, closed in 2024 when its accounts moved to Betterment.

How it works: Marcus Invest used a questionnaire to set a risk level and invested in model ETF portfolios built by Goldman Sachs. Goldman Sachs closed it in 2024 and transferred the accounts to Betterment, so anyone who held one now has a Betterment account under Betterment's own pricing.

In practice, Marcus Invest’s AI discontinued in 2024. It is a robo-advisor (hands-off automated investing), best suited to former Marcus Invest clients checking where their account went. On connecting an account: no (holds your money at Marcus). On execution: not offered. Cost: discontinued; accounts moved to Betterment (2024).

One real limitation: Marcus Invest is closed: Goldman Sachs moved its accounts to Betterment in 2024, so the comparison that matters now is Betterment itself.

A retail-facing app that reduces machine-learning models of market data into a small set of per-stock signal scores.

How it works: Prospero runs models over market and fundamental data and outputs a handful of named signals per stock, presented as simple numbers so a non-technical user can act on them. The pitch is bringing institutional-style quantitative signals to retail investors in a readable form.

In practice, Prospero.ai’s AI produces proprietary signal scores per stock. It is an AI stock research and scoring tool, best suited to AI-generated stock signals distilled into simple indicators. On connecting an account: no (research only; you buy at your own broker). On execution: no. Cost: free app; premium newsletters sold separately (Oct 2026).

One real limitation: Signal scores are a prediction claim, and the app cannot see or analyse the portfolio you actually hold.

Category comes first. Marcus Invest focuses on former Marcus Invest clients checking where their account went (discontinued in 2024), and Prospero.ai on AI-generated stock signals distilled into simple indicators (produces proprietary signal scores per stock). On broker connection they differ too: Marcus Invest is “No (holds your money at Marcus)” versus Prospero.ai at “No (research only; you buy at your own broker)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• Marcus Invest: manages a separate account it holds. Marcus Invest does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Marcus Invest.
• Prospero.ai: does not see your holdings. Prospero.ai works from market data and the tickers you research, not your live positions. You read its output, then act in whichever broker you keep your money at.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Each one wins a different job, so the answer depends on which job you need done.

• Choose Marcus Invest if you want former Marcus Invest clients checking where their account went. Its AI discontinued in 2024, and it costs discontinued; accounts moved to Betterment (2024). It is built for nobody opening a new account, since the service is closed; former clients should compare Betterment, where their account now sits. Keep in mind: marcus Invest is closed: Goldman Sachs moved its accounts to Betterment in 2024, so the comparison that matters now is Betterment itself.
• Choose Prospero.ai if you want AI-generated stock signals distilled into simple indicators. Its AI produces proprietary signal scores per stock, and it costs free app; premium newsletters sold separately (Oct 2026). It is built for a retail investor who wants quantitative signals as one input among several, and treats the scores sceptically. Keep in mind: signal scores are a prediction claim, and the app cannot see or analyse the portfolio you actually hold.
• Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because they sit in different categories, this is not strictly either-or: some investors use one for former Marcus Invest clients checking where their account went and the other for AI-generated stock signals distilled into simple indicators, and watch for overlapping costs.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Marcus Invest: discontinued; accounts moved to Betterment (2024). Prospero.ai: free app; premium newsletters sold separately (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Marcus Invest and Walnut vs Prospero.ai.