FTDR vs ROL: Which Is the Better Buy in 2026?

Last updated August 2026

Short answer

ROL is the larger of the two ($18.27B market cap): the incumbent the market prices for continued execution (28.94x forward earnings, beta 0.75). FTDR is the smaller challenger ($5.10B), cheaper on forward earnings (14.38x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.

FTDR vs ROL: the tie-breaker metrics

Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.

MetricFTDRROLWhat it tells you
Market cap$5.10B$18.27BSize. The larger name is the incumbent; the smaller has more room to grow and more to prove.
Forward P/E14.3828.94Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up.
Trailing P/E20.7534.52Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price.
Beta1.460.75Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through.
Price vs 52-week range75% of range5% of rangeWhere today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why.

Reading it: FTDR is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.

Before you buy: how FTDR and ROL affect your concentration

The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. FTDR and ROL share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.

This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined FTDR and ROL exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.

What does Frontdoor (FTDR) do?

Frontdoor, Inc. (Nasdaq: FTDR) is the largest provider of home service plans (home warranties) in the United States, operating primarily under the American Home Shield brand along with HSA, Landmark, OneGuard, and the 2-10 Home Buyers Warranty business it acquired in December 2024. Its core product is a recurring subscription that covers repair or replacement of major home systems and appliances, fulfilled through a nationwide contractor network. The company also runs the on-demand Frontdoor app and newer non-warranty offerings such as an HVAC Upgrade Program that widen its revenue beyond the traditional plan.

Full FTDR guide

What does Rollins (ROL) do?

Rollins, Inc. is a US-based consumer and commercial services company that provides pest and termite control through a family of brands led by Orkin, alongside HomeTeam Pest Defense, Clark Pest Control, Fox Pest Control, Critter Control, Trutech, and many others across the US, Canada, Australia, and other markets. The business is built on recurring, contract-based service routes: residential pest control, commercial pest control, and termite and ancillary services, with a large share of revenue tied to repeat visits that give it visibility and pricing power. Rollins grows both organically (price and new customers) and through a steady stream of small tuck-in acquisitions of local operators in a highly fragmented industry.

Full ROL guide

FTDR vs ROL: how do they differ?

Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.

  • FTDR drivers: Return to member growth; Non-warranty and new revenue streams.
  • ROL drivers: Recurring, non-discretionary demand; Acquisition roll-up in a fragmented market.

Which fits which kind of investor

A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: The core home warranty category is mature and estimated at only a few billion dollars in annual revenue, so organic growth is hard to sustain. For ROL, valuation is the central risk: ROL trades at a premium earnings multiple (well above the broader market) that already assumes years of consistent growth, so any slowdown could compress the multiple sharply.

FTDR or ROL: which should you pick?

Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick FTDR if you believe its drivers more; ROL if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the FTDR and ROL guides.

FTDR vs ROL: the full fundamentals

FTDR. Full-year 2025 was a record, with revenue up about 14% (aided by the 2-10 acquisition) and roughly 55% gross margin. Q1 2026 revenue rose about 6% to $451 million with net income of $41 million, and management reaffirmed full-year guidance. The stock re-rated substantially through the first half of 2026, pushing the P/E toward the high end of its recent range.

ROL. Rollins grew FY2025 revenue about 11% to roughly $3.8 billion, with organic growth near 7% and the rest from acquisitions, and carried that momentum into Q1 2026 with about 10% growth. Profitability remains high but operating margin dipped year over year (to around 16% in Q1 2026) on acquisition mix and cost inflation. The stock trades at a premium valuation, with a trailing P/E in the high 30s and a forward P/E in the low 30s, reflecting its recurring-revenue quality.

Headline figures (approximate, JULY 2026): FTDR shows revenue (fy2025) ~$2.09B, net income (fy2025) ~$255M, adjusted ebitda (fy2025) ~$553M, 2026 revenue guidance ~$2.15B to $2.19B; ROL shows revenue (ttm) ~$3.9B, fy2025 revenue ~$3.8B (+11%), q1 2026 revenue ~$906M (+10.2%), market cap ~$20B.

The bottom line: FTDR vs ROL

FTDR and ROL are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined FTDR and ROL exposure against your real portfolio. It is not an investment adviser.

Wondering how FTDR or ROL fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.

Investing in Frontdoor with AI

Connect the broker you already use and ask Walnut's AI how FTDR fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.

FAQ

What is the difference between FTDR and ROL?

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Frontdoor, Inc. Rollins, Inc. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.

Is FTDR or ROL the better stock?

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Neither is universally better. ROL is the larger incumbent; FTDR is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.

Which is cheaper, FTDR or ROL?

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On forward P/E (as of August 2026), FTDR trades at 14.38x and ROL at 28.94x, so FTDR is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.

Should you own both FTDR and ROL?

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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.

What are the risks of FTDR vs ROL?

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FTDR: The core home warranty category is mature and estimated at only a few billion dollars in annual revenue, so organic growth is hard to sustain. A meaningful share of new members historically comes through the real estate channel, making results sensitive to housing-transaction volumes and mortgage rates. Claims-cost inflation on appliances, HVAC, and contractor labor can compress gross margin if pricing does not keep pace. Integrating 2-10 and scaling non-warranty programs carry execution risk, and competition from lower-priced direct-to-consumer warranty sellers pressures both pricing and retention. The stock has also re-rated sharply higher, so valuation leaves less margin for disappointment. ROL: Valuation is the central risk: ROL trades at a premium earnings multiple (well above the broader market) that already assumes years of consistent growth, so any slowdown could compress the multiple sharply. Operating margins have shown some compression recently from acquisition mix and cost inflation, and a heavy reliance on M&A carries integration and overpayment risk. Organic growth can soften with a weak housing market or unusually mild weather that reduces pest activity. Competition from Rentokil (which now owns Terminix), Ecolab, Aptive, and well-funded private-equity roll-ups could pressure pricing and deal prices. Labor availability and wage inflation for technicians are ongoing cost pressures.

Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell FTDR or ROL; figures are approximate and dated (as of August 2026). Verify current data before investing.

    FTDR vs ROL: Which Is the Better Buy in 2026? - Walnut AI Investing App