OLLI vs ROST: Which Is the Better Buy in 2026?
Last updated August 2026
Short answer
ROST is the larger of the two ($80.54B market cap): the incumbent the market prices for continued execution (29.32x forward earnings, beta 0.88). OLLI is the smaller challenger ($4.44B), cheaper on forward earnings (14.55x): more room to run, but more to prove. The real question is which set of drivers you believe, and whether owning one (or both) leaves you over-concentrated.
OLLI vs ROST: the tie-breaker metrics
Same yardstick, side by side (as of August 2026). Valuation lined up like this is most meaningful for two names in the same corner of the market, which these are. Figures are approximate; verify before investing.
| Metric | OLLI | ROST | What it tells you |
|---|---|---|---|
| Market cap | $4.44B | $80.54B | Size. The larger name is the incumbent; the smaller has more room to grow and more to prove. |
| Forward P/E | 14.55 | 29.32 | Valuation on next year's expected earnings, the same yardstick for both. Lower is cheaper for that growth; higher means the market is paying up. |
| Trailing P/E | 18.19 | 35.07 | Valuation on the last 12 months. A big drop from trailing to forward means the market expects earnings to jump, so more growth is already in the price. |
| Beta | 0.47 | 0.88 | Volatility vs the market. Above 1 swings harder than the index; below 1 is steadier. Higher beta means bigger drawdowns to hold through. |
| Price vs 52-week range | 16% of range | 96% of range | Where today's price sits between the 52-week low and high. Near the high is momentum with less margin of safety; near the low is out of favor or a discount, depending on why. |
| Price / book | 2.36 | 12.78 | How much you pay over book value. Very high can signal an asset-light, high-return business or a rich price. |
Reading it: OLLI is the cheaper of the two on forward earnings, but cheaper is not the same as better. Pair the valuation with growth (how far the forward P/E sits below the trailing P/E) and risk (beta) before you decide.
Before you buy: how OLLI and ROST affect your concentration
The metrics above tell you which is the marginally better business. The bigger risk for most people is not picking the slightly worse stock, it is over-concentrating. OLLI and ROST share themes, so owning both, or adding either to what you already hold, can quietly push a large share of your portfolio into one bet.
This is the part a generic comparison page cannot answer, because it depends on what you own. Connect your brokerage and Walnut shows your real, combined OLLI and ROST exposure, flags overlap with your existing positions, and tells you if adding one would tip you past a concentration you are comfortable with, read-only by default, with your login staying at your broker. Walnut is not an investment adviser.
What does Ollie's Bargain Outlet Holdings (OLLI) do?
Ollie's Bargain Outlet Holdings runs a chain of roughly 670 extreme-value retail stores across more than 30 US states under the tagline "Good Stuff Cheap." It buys closeouts, overstock, package changes, and liquidated inventory from manufacturers and other retailers, then sells that brand-name merchandise at deep discounts, often 20% to 70% below department and specialty stores. The assortment spans housewares, food, books, toys, electronics, health and beauty, seasonal goods, and more, and it changes constantly because it depends on whatever deals the buying team can source, which is part of the "treasure hunt" appeal. Its Ollie's Army loyalty program has grown past 17 million members and drives a large share of sales.
What does Ross Stores (ROST) do?
Ross Stores (ROST) is one of the largest off-price retailers in the United States, selling brand-name and designer apparel, footwear, accessories, and home fashions at prices well below department and specialty stores. It operates two banners: Ross Dress for Less, its flagship chain of roughly 1,950 stores, and dd's DISCOUNTS, a more moderately priced format with about 375 stores aimed at value-focused shoppers. The company's model is built on the treasure-hunt experience: it buys excess and in-season merchandise opportunistically from a wide network of vendors, keeps a lean assortment that changes constantly, and passes the savings on to customers at 20% to 70% off. This closeout buying, no-frills store operations, and rapid inventory turnover let Ross run at low prices while protecting margins. Off-price retail tends to hold up relatively well when household budgets tighten, because value-seeking shoppers trade down into it, which is why Ross is often described as recession-resilient. Headquartered in Dublin, California, Ross continues to expand its store count each year toward a long-term target of thousands of additional locations across both banners.
OLLI vs ROST: how do they differ?
Both fit overlapping themes, but they are not interchangeable. The useful comparison is which set of drivers and risks you want exposure to.
- OLLI drivers: New-store expansion runway; Opportunistic closeout sourcing.
- ROST drivers: The off-price treasure-hunt model; Recession resilience and trade-down demand.
Which fits which kind of investor
A faster-growing, richer-valued name usually swings harder, so it suits a longer horizon and a higher tolerance for volatility; a steadier, more cash-generative business suits a more conservative or income-minded investor. The honest test is which set of risks you could hold through a drawdown: As a closeout retailer, Ollie's depends on a steady supply of attractive deal merchandise, and its assortment cannot be reliably reordered, so buying execution and inventory availability directly affect margins and comps. For ROST, ross is a consumer-discretionary retailer, so its sales depend on the health of consumer spending, employment, and confidence, which weaken in downturns.
OLLI or ROST: which should you pick?
Growth-minded investors who believe the theme has years to run tend to accept the richer multiple for more upside; value-minded investors lean toward the cheaper forward earnings and steadier profile. Pick OLLI if you believe its drivers more; ROST if you believe its. Many investors hold both, but since they share themes, that is a concentrated bet, not diversification. Decide deliberately and check overlap. For the full detail, see the OLLI and ROST guides.
OLLI vs ROST: the full fundamentals
OLLI. Ollie's trades at a mid-teens-to-low-twenties P/E, a valuation that reflects steady double-digit revenue growth from new-store openings plus positive comparable sales rather than a high-multiple growth or dividend story. The market prices it as a small-cap unit-growth retailer, so the multiple is sensitive to comp trends, the pace of store openings, and the availability of cheap closeout inventory. It pays no dividend, reinvesting cash into expansion.
ROST. Ross's results are driven by comparable-store sales, new-store openings, and margin management around freight, wages, and shrink. Off-price retailers often trade at premium multiples to traditional department stores because of their steadier growth and defensive demand, so the stock can look expensive on trailing earnings during strong periods. Figures here are approximate and change each quarter with the consumer environment and company guidance; verify current numbers before relying on them.
Headline figures (approximate, JULY 2026): OLLI shows revenue (ttm) ~$2.6 billion, net income (ttm) ~$240 million, eps (ttm) ~$4.00 (adjusted FY2026 guide ~$4.45-$4.55), gross margin ~41-42%; ROST shows revenue (annual) ~$22 billion (fiscal 2026 run rate, growing), primary business off-price apparel, footwear, accessories, and home fashions, store banners Ross Dress for Less (~1,950) and dd's DISCOUNTS (~375), recent comparable-store sales positive, with Q1 fiscal 2026 comps up double digits.
The bottom line: OLLI vs ROST
OLLI and ROST are related but distinct: same themes, different businesses and risks. Neither wins in the abstract; the right pick is whichever thesis you actually believe, sized so you are not over-concentrated in one theme. Walnut can show your combined OLLI and ROST exposure against your real portfolio. It is not an investment adviser.
Wondering how OLLI or ROST fits the portfolio you already own? Walnut is an AI investing app that connects your brokerage read-only and answers questions like that about your actual holdings: overlap, concentration, and how each position tracks the S&P 500. Compare the best AI portfolio analyzers or see the best AI investing apps in 2026.
Investing in Ollie's Bargain Outlet Holdings with AI
Connect the broker you already use and ask Walnut's AI how OLLI fits what you actually hold: whether you own it already through a fund, what it would do to your concentration, and how it has tracked the S&P 500. Read-only by default, and you approve anything before it reaches your broker.
FAQ
What is the difference between OLLI and ROST?
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Ollie's Bargain Outlet Holdings runs a chain of roughly 670 extreme-value retail stores across more than 30 US states under the tagline "Good Stuff Cheap." It buys closeouts, overstock, package changes, and liquidated inventory from manufacturers and other retailers, then sells that brand-name merchandise at deep discounts, often 20% to 70% below department and specialty stores. Ross Stores (ROST) is one of the largest off-price retailers in the United States, selling brand-name and designer apparel, footwear, accessories, and home fashions at prices well below department and specialty stores. They show up together because they share investment themes, but they are different businesses, so the better fit depends on which thesis you are expressing.
Is OLLI or ROST the better stock?
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Neither is universally better. ROST is the larger incumbent; OLLI is the smaller challenger and looks cheaper on forward earnings. Walnut is informational, not investment advice. Compare what each does, the tie-breaker metrics above, and the risks, then decide which fits your thesis and what you already own.
Which is cheaper, OLLI or ROST?
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On forward P/E (as of August 2026), OLLI trades at 14.55x and ROST at 29.32x, so OLLI is the cheaper of the two on next year's expected earnings. A lower multiple is not automatically the better buy: a richer valuation can be justified by faster growth, and a lower one can reflect real risk. Weigh the multiple against how fast each business is compounding.
Should you own both OLLI and ROST?
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Because they share themes, owning both concentrates you in that theme. That can be intentional (a focused bet) or accidental (less diversification than it looks). Walnut can show your combined exposure across both, and whether adding either over-concentrates you, before you buy.
What are the risks of OLLI vs ROST?
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OLLI: As a closeout retailer, Ollie's depends on a steady supply of attractive deal merchandise, and its assortment cannot be reliably reordered, so buying execution and inventory availability directly affect margins and comps. Growth is concentrated in new-store openings, which carries real estate, cannibalization, and execution risk, and any slowdown in unit growth or a stretch of negative comparable-store sales tends to weigh heavily on a stock valued for expansion. It competes with much larger off-price and discount chains, and broader consumer-spending weakness, wage and freight inflation, tariffs, or supply-chain disruption can pressure both demand and costs. As a small-cap with no dividend, the shares can be more volatile than large-cap retail peers. ROST: Ross is a consumer-discretionary retailer, so its sales depend on the health of consumer spending, employment, and confidence, which weaken in downturns. It faces intense competition from TJX (T.J. Maxx, Marshalls, HomeGoods) and Burlington, all chasing the same closeout merchandise and value shoppers. The off-price model relies on a steady flow of excess inventory from vendors; disruptions to that supply, tariffs, or shifts in how brands manage overstock can pressure buying. Freight, wage, and shrink (theft) costs can squeeze margins. Most sales are apparel and home goods that can be sensitive to weather and fashion, and stores are concentrated in physical retail with limited e-commerce. It is a retail equity tied to the consumer cycle, not a defensive bond-like holding.
Walnut is informational, not investment advice. This page is descriptive and not a recommendation to buy or sell OLLI or ROST; figures are approximate and dated (as of August 2026). Verify current data before investing.