e.l.f. Beauty, Inc. (ELF) Stock Price & How to Invest

e.l.f. Beauty is a California-based cosmetics and skincare company built on a mass-market, value-first model: dupes of prestige products at low price points, sold heavily through Target, Walmart, Ulta and its own digital channels. The company has expanded from its flagship e.l.f. Cosmetics brand into a portfolio that now includes e.l.f. Skin, Naturium, Well People, Keys Soulcare and, since fiscal 2026, Hailey Bieber's rhode. It reported fiscal 2026 (ended March 2026) net sales of roughly $1.64 billion, up about 25% year over year, its seventh consecutive year of net sales and market-share growth. Trailing twelve-month revenue has since reached about $1.76 billion.

The investment picture is a classic high-growth, high-multiple setup. ELF keeps taking color-cosmetics share from legacy players thanks to viral marketing, a young customer base and aggressive product cadence, and it is pushing into skincare and international markets. GAAP earnings fell sharply in fiscal 2026 (net income near $26 million, diluted EPS around $0.44) as tariffs on China-sourced goods, acquisition costs and heavier investment weighed on the bottom line. The June 2026 quarter (fiscal Q1 2027) showed the rebound investors were waiting for: revenue of about $479 million, up roughly 35% year over year, net income of about $67 million, and EPS of $1.75 against a consensus near $0.72. The shares have climbed about 43% over three months and 47% year to date, and the trailing P/E has come down to roughly 117x with a forward multiple near 29x. The next report is expected around November 4, 2026, where analysts look for EPS near $0.58 on revenue of about $471 million.

China sourcing is the central risk: e.l.f. sources roughly 75% of products from China, so tariffs directly pressure gross margin (around 72% on a trailing basis) and force price actions that could dent its value appeal. The valuation is demanding, at roughly 117x trailing and 29x forward earnings, and the shares now sit slightly above the average analyst target of about $109, so any growth deceleration or margin miss can trigger sharp drawdowns. The 52-week range of about $49 to $139 shows how volatile the stock is. Consensus expects a year-over-year EPS decline in the September and December 2026 quarters, which sets up tougher comparisons. The balance sheet now carries about $929 million of debt against roughly $344 million of cash after the rhode deal. Integration of rhode and other acquisitions carries execution risk, and a single earnings miss can reset expectations quickly. Beauty is also intensely competitive and trend-driven, so viral momentum can fade. Finally, heavy reliance on a few large retail partners concentrates channel risk.

16 analysts publish price targets on ELF, averaging $108.88 against a $113.54 price as of October 2026, or -4.1%. The published targets run from $65.00 to $130.00, a moderate spread, and the ratings split 12 buy, 6 hold, 0 sell. Over the last six months there have been 11 raises and 1 cut among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full ELF forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on e.l.f. Beauty, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Sustained market-share gains. e.l.f. The most optimistic published target, $130.00, assumes this works close to its best case.

The case against. China sourcing is the central risk: e.l.f. The most pessimistic target, $65.00, is roughly what ELF is worth if this bites instead.

Read the full bull and bear case on ELF, including what would have to change to break either one. Walnut is not an investment adviser.

No. e.l.f. Beauty, Inc. (ELF) has not split its stock in the last 10 years. That is a statement about the window we check rather than about the company’s entire history, so an older split is possible. It also matters less than it once did: fractional shares mean a high price per share no longer keeps smaller investors out, which removed most of the practical reason to split.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see e.l.f. Beauty, Inc.'s investor relations page or your broker.

• Revenue (TTM): ~$1.76B
• Revenue growth (latest quarter, YoY): ~35%
• Gross / operating margin: ~72% / ~14%
• Net income (TTM): ~$60M (EPS ~$0.98)
• Market cap: ~$6.8B
• P/E: ~117x trailing, ~29x forward
• Price / sales: ~3.8x

Trailing revenue of about $1.76 billion and a rebound in quarterly profit have pulled the trailing P/E down from the triple digits seen in mid-2026, though at roughly 117x it still reflects a depressed fiscal 2026. The forward P/E near 29x is the more useful anchor and prices in fiscal 2028 EPS of about $3.90, so the multiple remains a bet that margins hold after the tariff and acquisition hit.

Other names that sit close to ELF: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get ELF exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so ELF sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where ELF fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

ELF is a proven share-gainer in beauty whose earnings rebounded sharply in the June 2026 quarter, but at roughly 29x forward earnings the durability of that growth against tariff costs and rhode integration risk is still the crux of the investment case.

Whether ELF is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is ELF a buy or a sell?, and where the stock could go from here in the ELF stock forecast.

For income investors, whether ELF pays a dividend and how the payout looks is covered in does ELF pay a dividend? And to weigh ELF against a peer, read the full side-by-side comparisons: ELF vs COTY and ELF vs NWL.