Expedia Group, Inc. (EXPE) Stock Price & How to Invest

Expedia Group (NASDAQ: EXPE), headquartered in Seattle, is one of the world's largest online travel companies, connecting travelers with accommodations, flights, rental cars, cruises, and activities. Its consumer (B2C) business runs a portfolio of brands including Brand Expedia, Hotels.com, Vrbo (whole-home and vacation rentals), Orbitz, Travelocity, Hotwire, ebookers, and Wotif, while its B2B segment supplies travel inventory and technology to airlines, banks, loyalty programs, and other travel sellers on a white-label and API basis. The company also owns the trivago metasearch business. Expedia earns revenue primarily through merchant and agency booking margins, advertising, and B2B distribution fees, and reported roughly 3.6 million lodging properties across its platforms, including about 2.4 million alternative-accommodation listings through Vrbo.

After a multi-year technology replatforming and a consolidation of loyalty programs into the unified One Key program, Expedia has been focused on improving conversion, growing repeat bookings, and expanding its higher-growth B2B channel. In fiscal 2025 both revenue and gross bookings grew about 8%, with B2B growing faster than the consumer business, and the company returned capital through buybacks and a dividend. The investment picture centers on whether Expedia can keep taking share in B2B and narrow the growth-and-margin gap with Booking Holdings, while defending its consumer brands against Airbnb in alternative accommodations and against AI-driven travel assistants at the top of the funnel.

Expedia's revenue is almost entirely dependent on travel volumes, so a global recession, geopolitical disruption, or renewed travel restrictions would hit gross bookings quickly. It competes against a larger and faster-growing Booking Holdings, which has generally led on room-night growth and margin, and against Airbnb in the alternative-accommodation category where brand loyalty is strong. A major structural threat is that AI-native travel assistants and Google's travel tools could answer and book trips without sending travelers to Expedia's sites, raising customer acquisition costs or disintermediating the platform entirely. The company also carries meaningful exposure to marketing spend on Google, foreign-currency swings, and execution risk from its ongoing technology and loyalty transitions.

35 analysts publish price targets on EXPE, averaging $291.31 against a $294.74 price as of August 2026, or -1.2%. The published targets run from $240.00 to $409.00, a moderate spread, and the ratings split 17 buy, 20 hold, 1 sell. Over the last six months there have been 7 raises and 3 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full EXPE forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on Expedia Group, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. B2B travel-supply growth. Expedia's B2B segment, which powers travel booking for airlines, banks, loyalty programs, and other partners, has been the company's fastest-growing engine, expanding at double-digit rates and outpacing the consumer business. The most optimistic published target, $409.00, assumes this works close to its best case.

The case against. Expedia's revenue is almost entirely dependent on travel volumes, so a global recession, geopolitical disruption, or renewed travel restrictions would hit gross bookings quickly. The most pessimistic target, $240.00, is roughly what EXPE is worth if this bites instead.

Read the full bull and bear case on EXPE, including what would have to change to break either one. Walnut is not an investment adviser.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Expedia Group, Inc.'s investor relations page or your broker.

• Revenue (FY2025): ~$14.7 billion (up ~8% year over year)
• Revenue (TTM, as of Q1 2026): ~$15.2 billion
• Gross Bookings (FY2025): ~$119.6 billion (up ~8% year over year)
• Net Income (FY2025): ~$1.3 billion
• Net Income (TTM, as of Q1 2026): ~$1.5 billion
• Market Capitalization: ~$30 to 31 billion

Expedia converts a very large gross-bookings base (~$119.6 billion in 2025) into roughly $14.7 billion of revenue, reflecting the take-rate economics of an online travel intermediary. Growth in the high single digits trails Booking Holdings, but profitability has been improving as the technology replatforming rolls off and B2B scales. Trailing valuation multiples move with travel sentiment and quarterly bookings, so investors typically weigh the single-digit top-line growth against the faster earnings-per-share growth that buybacks and margin expansion can produce.

If you want EXPE exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.

These are the investment theses EXPE naturally fits into. Each links to a full theme guide listing every other stock that belongs and the ETFs commonly used as a passive proxy.

Other names that sit close to EXPE: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get EXPE exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (VFLO), which spreads the position across many companies. Or build it into a focused thematic portfolio, so EXPE sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where EXPE fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

Expedia is a scaled but second-place online travel platform whose investment case rests on B2B momentum, a simplified brand portfolio, and improving profitability, weighed against a dominant Booking Holdings and the threat of AI-native travel discovery.

Whether EXPE is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is EXPE a buy or a sell?, and where the stock could go from here in the EXPE stock forecast.

For income investors, whether EXPE pays a dividend and how the payout looks is covered in does EXPE pay a dividend? And to weigh EXPE against a peer, read the full side-by-side comparisons: EXPE vs BKNG and EXPE vs ABNB.