Altria Group, Inc. (MO) Stock Price & How to Invest
Last updated July 2026
Short answer
You can invest in Altria (MO) by buying shares or fractional shares at any major broker, through an ETF that holds it, or as one holding in a thematic basket. Altria is a defensive, very high-yield consumer-staples stock, a Dividend King built on the dominant Marlboro cigarette brand plus on! nicotine pouches and the NJOY vapor line. Pricing power that offsets falling cigarette volumes, a roughly 7% dividend, and a slow smoke-free transition drive it, so MO behaves like a low-multiple income stock more than a growth name.
MO stock price
As of 2026-07-24, Altria Group, Inc. (MO) last closed at $72.99, up 22.0% over the past year. Over the past 52 weeks it has traded between $54.72 and $74.66.
Prices are daily closing prices from Yahoo Finance and may be delayed. For the live quote, check your broker or Altria Group, Inc.'s investor relations page. Walnut is informational, not investment advice.
What does Altria Group, Inc. (MO) do?
Altria Group is one of the largest tobacco companies in the United States, best known for the Marlboro cigarette brand sold through its Philip Morris USA subsidiary. Altria's core business is selling combustible cigarettes in the US market, where Marlboro holds a dominant share. Despite long-term declines in cigarette smoking rates, Altria has historically sustained revenue and profit by raising prices faster than volumes fall, a pricing power rooted in brand loyalty and an addictive product. The company also owns smokeless and oral tobacco brands (Copenhagen, Skoal, and the on! nicotine pouch line), the NJOY e-vapor brand, and stakes in other businesses. Altria is structured as a high-cash-return company: it pays one of the largest dividend yields among large-cap US stocks and returns substantial cash to shareholders through dividends and buybacks. The central long-term challenge is the secular decline of cigarette smoking and the company's mixed track record in transitioning to reduced-risk products. Founded in its modern form after the Philip Morris International spin-off in 2008 and headquartered in Richmond, Virginia, Altria is a defensive, high-yield consumer-staples stock.
What's driving Altria Group, Inc. (MO)?
1. Pricing power and Marlboro dominance.
Marlboro commands a leading share of the US cigarette market, and brand loyalty plus the addictive nature of the product give Altria strong pricing power. The company has historically offset declining cigarette volumes by raising prices, sustaining revenue and expanding margins. This pricing discipline is the foundation of Altria's cash generation even as the smoker population shrinks.
2. High dividend and cash returns.
Altria targets a high dividend payout and is a Dividend King with decades of consecutive increases, offering one of the largest yields among large-cap US stocks. Combined with buybacks, this makes Altria an income-focused, defensive holding. The capital-light, high-margin cigarette business throws off substantial free cash flow to fund those returns.
3. Smoke-free and oral nicotine transition.
Altria is shifting toward reduced-risk products: the on! nicotine pouch line, the NJOY e-vapor brand, and smokeless tobacco. Oral nicotine pouches are a fast-growing category. Success in building a smoke-free portfolio would diversify Altria away from declining cigarettes and address the long-term existential question facing the business.
4. Defensive, recession-resistant demand.
Tobacco demand is relatively inelastic and non-cyclical, so Altria's revenue holds up through recessions better than most consumer discretionary names. This defensiveness, combined with the high yield, makes the stock a classic income and low-beta holding for investors seeking stability and cash distributions.
What are the risks to Altria Group, Inc. (MO)?
The central risk is the secular decline in US cigarette smoking, which steadily shrinks Altria's core volumes; at some point pricing may not fully offset falling volumes. Regulatory threats are severe and ongoing: potential FDA menthol bans, proposals to cap nicotine levels, flavored-product restrictions, and excise-tax increases could all impair the business. Altria's transition to reduced-risk products has been uneven, including a large write-down on its prior Juul investment. Litigation and reputational risk are persistent. The high payout limits reinvestment flexibility, and illicit and competing nicotine products (including disposable vapes) erode share. ESG exclusions limit the investor base. The stock can stagnate when volume declines accelerate faster than pricing can offset.
How is Altria Group, Inc. (MO) valued? (approximate, early 2026)
A simple financial snapshot. These are approximations and refresh quarterly; for current figures see Altria Group, Inc.'s investor relations page or your broker.
- Revenue (TTM): ~$20 billion (net of excise taxes; ~$24 billion gross)
- Operating margin: ~55% (high, reflecting cigarette pricing power)
- Net income (TTM): ~$8-11 billion (varies with one-time items)
- EPS (adjusted): ~$5.20
- P/E (TTM): ~11x on adjusted earnings
- Dividend yield: ~7%, a Dividend King with decades of increases
- Payout ratio: ~80% of adjusted earnings (target)
- US cigarette share: Marlboro leads with roughly 40%+ retail share
Altria trades at a low earnings multiple and a very high dividend yield, reflecting the market's view of declining cigarette volumes and heavy regulatory risk against durable pricing power and cash generation. The low multiple is the trade-off for an income stream most investors expect to grow slowly at best. ESG exclusions and secular concerns keep the valuation compressed.
Which ETFs hold Altria Group, Inc. (MO)?
If you want MO exposure as part of a larger bundle rather than directly, these ETFs hold it meaningfully. Weights are approximate and refresh quarterly.
| ETF | Name | % in MO | Expense ratio | |
|---|---|---|---|---|
| DIV | Global X SuperDividend U.S. ETF | 2.20% | 0.45% | |
| SPHD | Invesco S&P 500 High Dividend Low Volatility ETF | 3.62% | 0.30% | |
| DVY | iShares Select Dividend ETF | 2.26% | 0.38% | |
| SCHD | Schwab US Dividend Equity ETF | ~4.1% | 0.06% | |
| COWZ | Pacer US Cash Cows 100 ETF | ~2.1% | 0.49% | |
| SPHD | Invesco S&P 500 High Dividend Low Volatility ETF | ~3.6% | 0.30% | |
| XLP | Consumer Staples Select Sector SPDR Fund | ~4.7% | 0.08% |
Who competes with Altria Group, Inc. (MO)?
US cigarettes
British American Tobacco (Reynolds American, maker of Newport and Camel) is the main domestic cigarette competitor. ITG Brands and other smaller players compete at the value end. Marlboro's dominant share limits direct share losses.
Smoke-free and oral nicotine
Philip Morris International (now selling Zyn nicotine pouches and IQOS in the US) is a major competitor in reduced-risk products, alongside British American Tobacco's oral and vapor brands. The on! pouch and NJOY vapor lines compete here.
How to invest in Altria Group, Inc. (MO)
There are three common ways to get MO exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it (DIV, SPHD, DVY), which spreads the position across many companies. Or build it into a focused thematic basket, so MO sits alongside other stocks that express the same thesis.
Walnut takes the basket route. Describe a thesis where MO fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.
New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.
The bottom line on Altria Group, Inc. (MO)
Altria (MO) is a high-yield tobacco cash cow whose Marlboro pricing power funds one of the largest large-cap dividends, traded at a low multiple because of declining US cigarette volumes, heavy regulatory risk, and ESG exclusions. In a portfolio it behaves as a defensive, low-beta income holding whose central tension is whether pricing keeps offsetting volume declines, not the economic cycle.
More on Altria Group, Inc. (MO)
Whether MO is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is MO a buy?, and where the stock could go from here in the MO stock forecast.
For income investors, whether MO pays a dividend and how the payout looks is covered in does MO pay a dividend?
Build a basket around MO with Walnut
Use Altria Group, Inc. as one constituent in a thematic basket Walnut's AI helps you assemble. Describe a thesis you believe in, the AI proposes the holdings and weights, and you approve before any broker order.
FAQ
What is Altria's ticker symbol?
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MO, listed on the New York Stock Exchange. Officially Altria Group, Inc. Modern form dates to the 2008 spin-off of Philip Morris International. Headquartered in Richmond, Virginia. Trades during US market hours and is available at every major US brokerage.
What does Altria do?
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Altria is a leading US tobacco company. Its core business is selling Marlboro and other cigarettes through Philip Morris USA, supported by pricing power. It also owns smokeless brands (Copenhagen, Skoal), the on! nicotine pouches, and the NJOY e-vapor brand, and returns large amounts of cash to shareholders.
Who are Altria's main competitors?
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In US cigarettes: British American Tobacco's Reynolds American (Newport, Camel) and value players like ITG Brands. In smoke-free and oral nicotine: Philip Morris International (Zyn, IQOS) and British American Tobacco's oral and vapor brands.
Why is Altria's dividend yield so high?
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Altria targets a high payout (around 80% of adjusted earnings) and is a Dividend King with decades of increases, yielding roughly 7% as of early 2026. The high yield also reflects a low share price driven by market concerns about declining cigarette volumes, regulatory risk, and ESG exclusions.
Is Altria a good dividend stock?
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Descriptive, not a recommendation. Altria offers one of the largest yields among large-cap US stocks, Dividend King status, and strong cash generation. Counterpoints are declining cigarette volumes, heavy regulatory risk, and limited growth, which keep the valuation low. Whether it suits an income strategy depends on individual goals. Walnut is informational, not investment advice.
Is Altria the same as Philip Morris International?
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No, but they share history. Altria (MO) sells tobacco in the US, primarily Marlboro through Philip Morris USA. Philip Morris International (PM) was spun off from Altria in 2008 and sells Marlboro and other brands outside the US, plus IQOS and Zyn. They are separate companies with overlapping brand heritage.
What is Altria's P/E ratio?
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Approximately 11x on adjusted earnings as of early 2026, a low multiple reflecting the market's concern about declining cigarette volumes and regulatory risk, offset by durable pricing power and high cash returns. The low multiple is the trade-off for slow expected growth.
Is Altria recession-resistant?
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Relatively. Tobacco demand is inelastic and non-cyclical, so Altria's revenue and cash flow hold up better than most consumer discretionary names during recessions. Combined with the high yield, this gives it a defensive, low-beta profile, though it is not immune to volume declines and regulatory shocks.
Is Altria in the S&P 500?
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Yes. MO is a long-standing S&P 500 constituent and a notable consumer-staples and high-yield holding. It is widely held in income and dividend funds, though some ESG-screened funds exclude it.
Which ETFs hold Altria?
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MO appears in broad market funds like VOO and VTI, consumer-staples ETFs such as XLP, and many high-dividend funds like VYM and SCHD. ESG-focused ETFs typically exclude it due to tobacco screens.
What sector is Altria in?
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Consumer Staples under GICS classification, within the tobacco industry. Altria is grouped with other staples companies because tobacco demand is non-cyclical and inelastic, giving the stock a defensive profile.
Which thematic baskets typically include Altria?
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On Walnut, MO commonly anchors high-yield income and dividend baskets given its large yield and Dividend King status, and appears in defensive consumer-staples baskets. It is typically excluded from ESG or sustainability-themed baskets.
Is Altria a good stock to buy?
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Descriptive, not a recommendation. Altria offers a very high dividend yield, strong pricing power, durable cash generation, and defensive demand. Counterpoints include the secular decline in cigarette smoking, severe regulatory risk, an uneven transition to reduced-risk products, and ESG exclusions. Whether it fits a portfolio depends on individual goals and risk tolerance. Walnut is informational, not investment advice.
Walnut is informational, not investment advice. Financial figures on this page are approximations; always verify current numbers with Altria Group, Inc.'s investor relations page or your broker before making investment decisions.