YETI Holdings, Inc. (YETI) Stock Price & How to Invest

YETI Holdings designs and sells premium outdoor products from its Austin, Texas headquarters: hard and soft coolers, the Rambler tumbler and bottle line, cargo boxes, duffels, backpacks, and a widening set of adjacencies. Revenue splits into two reported categories. Drinkware is the larger one at roughly $217 million in the first quarter of 2026, and Coolers & Equipment contributed about $156 million. Distribution runs on two tracks: a direct channel spanning yeti.com, Amazon Marketplace, YETI retail stores and a corporate-gifting business, and a wholesale channel of outdoor, sporting-goods and specialty retailers. The company turns 20 in 2026 and has spent that time converting a niche cooler for hunters and fishing guides into a mainstream lifestyle brand that commands price premiums most housewares makers cannot.

The 2026 investment picture is a two-sided one. Demand reaccelerated: first-quarter sales rose 8% to about $380 million, wholesale jumped 19% for its best quarter in more than three years, and management raised the floor of its full-year sales-growth guidance to 7% to 8%. Profit went the other way. Gross margin fell about 210 basis points to 55.3%, with roughly 280 basis points of that hit coming from higher tariff costs on imported goods, and GAAP EPS dropped 35% to $0.13. Trailing twelve-month revenue sits near $1.90 billion against a market capitalization of about $3.95 billion, so the stock changes hands at roughly 2.1 times sales, 26 times trailing earnings, and about 17.5 times forward estimates. Shares have run up more than 40% over the past year off a 52-week low near $30.51, which means the recovery is at least partly priced in.

Tariffs are the most concrete near-term drag: incremental import duties cost about 280 basis points of gross margin and roughly $0.09 of adjusted EPS in the first quarter of 2026, and the guidance explicitly excludes any benefit from potential IEEPA tariff refunds, so the outcome of that legal question cuts both ways. YETI sells discretionary goods at premium prices, which makes it one of the first line items a stretched household drops in a downturn. Competitive pressure in drinkware has intensified since Stanley and Owala turned tumblers into a fashion category, and corporate gifting, a real profit pool for YETI, declined across every region in the most recent quarter. Roughly 11% of shares outstanding were sold short in August 2026, which amplifies moves in both directions and signals genuine disagreement about the recovery. Manufacturing is concentrated with contract partners in Asia, so trade policy, freight costs and supply-chain disruption all land on the income statement before management can respond.

15 analysts publish price targets on YETI, averaging $53.73 against a $52.20 price as of August 2026, or +2.9%. The published targets run from $41.00 to $80.00, a wide spread, and the ratings split 10 buy, 6 hold, 0 sell. Over the last six months there have been 9 raises and 2 cuts among the published actions. A price target is what an analyst published on a date, not a prediction, and sell-side ratings skew positive across the whole market.

Read the full YETI forecast and price target for the target table, the recent rating actions by firm, and how the consensus has shifted.

We give no verdict on YETI Holdings, Inc.. Both cases are real, which is why the question is contested at all, so here is the strongest version of each.

The case for buying. Wholesale recovery and retail shelf space. Wholesale sales grew 19% in the first quarter of 2026 to about $184 million, the strongest quarterly showing in over three years, after a stretch of cautious retailer ordering. The most optimistic published target, $80.00, assumes this works close to its best case.

The case against. Tariffs are the most concrete near-term drag: incremental import duties cost about 280 basis points of gross margin and roughly $0.09 of adjusted EPS in the first quarter of 2026, and the guidance explicitly excludes any benefit from potential IEEPA tariff refunds, so the outcome of that legal question cuts both ways. The most pessimistic target, $41.00, is roughly what YETI is worth if this bites instead.

Read the full bull and bear case on YETI, including what would have to change to break either one. Walnut is not an investment adviser.

A simple financial snapshot. These are approximations and refresh quarterly; for current figures see YETI Holdings, Inc.'s investor relations page or your broker.

• Revenue (TTM): ~$1.90 billion (Q1 2026 was ~$380.4 million, up ~8% year over year)
• Net income (TTM): ~$159 million, ~8.4% net margin; Q1 2026 alone was ~$9.9 million
• Diluted EPS: ~$1.99 trailing; management guides ~$2.83 to ~$2.89 adjusted for fiscal 2026
• Market cap: ~$3.95 billion (shares ~$52, 52-week range ~$30.51 to ~$53.99)
• Valuation multiples: ~26x trailing earnings, ~17.5x forward, ~2.1x sales, ~15.6x EV/EBITDA
• Dividend: None; capital returns run entirely through a ~$500 million buyback authorization

Figures are approximate and tied to the asOf date, so verify live numbers before acting. The gap between the ~26x trailing multiple and the ~17.5x forward multiple is the whole debate in one number: it assumes tariff pressure eases and adjusted EPS climbs 14% to 17% this year, exactly as guided. Returns on capital are genuinely strong for a consumer-products company, with ROE near 22% and ROIC near 21%, which is what a real brand premium looks like on the balance sheet. Second-quarter 2026 results were scheduled for August 13, 2026.

Other names that sit close to YETI: same theme, named as a direct competitor, or held beside it in the same funds. Each entry says which. Worth a look if you are thinking about diversification within a thesis rather than concentration on one ticker.

There are three common ways to get YETI exposure. Buy shares (or fractional shares) directly at any major broker. Hold an ETF that includes it, which spreads the position across many companies. Or build it into a focused thematic portfolio, so YETI sits alongside other stocks that express the same thesis.

Walnut takes the portfolio route. Describe a thesis where YETI fits (for example “AI infrastructure” or “dividend-growth large-caps”) and the AI proposes 5 to 6 constituents with target weights. You review the plan and fund it through your own broker when you're ready.

New to this? Start with how to invest in stocks, see how to analyze a stock with AI, or compare the best AI stock analyzers.

YETI is a high-margin premium brand posting mid-to-high single-digit sales growth and buying back stock, priced around 17 to 18 times management's own 2026 adjusted EPS guidance, with tariffs and a heavily shorted, discretionary-demand-sensitive share count as the counterweight.

Whether YETI is worth buying today depends more on your time horizon and what you already hold than on any single call. We walk through valuation, what would have to go right, and the risks in is YETI a buy or a sell?, and where the stock could go from here in the YETI stock forecast.

For income investors, whether YETI pays a dividend and how the payout looks is covered in does YETI pay a dividend? And to weigh YETI against a peer, read the full side-by-side comparisons: YETI vs HELE and YETI vs NWL.