AlphaSense vs Merrill Guided Investing: Which Is Better in 2026?

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

An enterprise market-intelligence platform that searches filings, earnings transcripts, expert calls and broker research with AI summarisation.

How it works: AlphaSense indexes a large licensed corpus of company filings, earnings call transcripts, expert interviews, news and broker research, then lets you search it semantically and generate AI summaries with citations back to the source document. Its value lies mostly in the corpus and the citation trail, and it sells mainly to institutions.

In practice, AlphaSense’s AI searches and summarises a licensed document corpus. It is an AI stock research and scoring tool, best suited to professional research across filings, transcripts and broker notes. On connecting an account: no (research only). On execution: no. Cost: quote-based annual plans, no public price; free trial (Oct 2026).

One real limitation: Priced and built for institutions, so it is not a realistic tool for an individual investor managing their own portfolio.

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It is a robo-advisor (hands-off automated investing), best suited to bank of America customers who want managed portfolios in the same app. On connecting an account: no (holds your money at Merrill). On execution: automated. Cost: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026).

One real limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

Category comes first. AlphaSense focuses on professional research across filings, transcripts and broker notes (searches and summarises a licensed document corpus), and Merrill Guided Investing on bank of America customers who want managed portfolios in the same app (automates a research-driven model portfolio). On broker connection they differ too: AlphaSense is “No (research only)” versus Merrill Guided Investing at “No (holds your money at Merrill)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• AlphaSense: does not see your holdings. AlphaSense works from market data and the tickers you research, not your live positions. You read its output, then act in whichever broker you keep your money at.
• Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Each one wins a different job, so the answer depends on which job you need done.

• Choose AlphaSense if you want professional research across filings, transcripts and broker notes. Its AI searches and summarises a licensed document corpus, and it costs quote-based annual plans, no public price; free trial (Oct 2026). It is built for a professional analyst or corporate strategy team, not an individual managing a personal portfolio. Keep in mind: priced and built for institutions, so it is not a realistic tool for an individual investor managing their own portfolio.
• Choose Merrill Guided Investing if you want bank of America customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, and it costs 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind: priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
• Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because they sit in different categories, this is not strictly either-or: some investors use one for professional research across filings, transcripts and broker notes and the other for bank of America customers who want managed portfolios in the same app, and watch for overlapping costs.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. AlphaSense: quote-based annual plans, no public price; free trial (Oct 2026). Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs AlphaSense and Walnut vs Merrill Guided Investing.