Empower vs Range: Which Is Better in 2026?

Last updated November 2026

Short answer

Empower is a robo-advisor (hands-off automated investing); Range is a robo-advisor (hands-off automated investing). Best for free portfolio tracking; the paid advice is a separate decision: Empower (0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026)). Best for high earners with equity compensation, on a flat membership: Range ($3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)). Best for a keep, trim or exit read on the stocks you already own, with the trades you approve placed for you: Walnut, an AI investing app (free; Walnut Plus $9.99/mo on the web; no fee on assets).

Both Empower and Range get grouped under “AI investing tools,” which is why people compare them. Below is what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, checked in October 2026. Walnut, which publishes this page, is an AI investing app and is noted where it fits.

Empower vs Range at a glance

 EmpowerRange
CategoryHands-off automated investing (robo-advisors)Hands-off automated investing (robo-advisors)
What the AI doesAggregates accounts and analyses themSoftware layer over human advice
Connects your brokerYes, for tracking (aggregates held-away accounts)Aggregates accounts for the advice picture
Read vs tradeOnly in accounts it managesAdvisor-managed where applicable
Cost0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026)$3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)
Best forFree portfolio tracking; the paid advice is a separate decisionHigh earners with equity compensation, on a flat membership
One limitationThe free tools are a lead source for a high-fee managed service, and the sales contact is persistent.Aimed at high household income, so the membership is poor value for a simpler situation.

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

What is Empower?

Free account aggregation and portfolio analysis tools, alongside a percentage-fee wealth management service for larger balances.

How it works: You link accounts from across providers and Empower shows net worth, allocation, and a fee analyser that surfaces expense ratios you may not have noticed. That tier is free. Separately, Empower runs a managed wealth service with human advisors at a percentage of assets, with minimums, and the free tools are the funnel into it.

In practice, Empower’s AI aggregates accounts and analyses them. It is a robo-advisor (hands-off automated investing), best suited to free portfolio tracking; the paid advice is a separate decision. On connecting an account: yes, for tracking (aggregates held-away accounts). On execution: only in accounts it manages. Cost: 0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026).

One real limitation: The free tools are a lead source for a high-fee managed service, and the sales contact is persistent.

What is Range?

A flat-fee wealth management membership aimed at high-earning professionals, with equity compensation and tax planning at the centre.

How it works: You pay a flat annual membership and get advisors plus software covering equity compensation, tax planning, retirement projections and estate coordination, with accounts aggregated for a whole picture. The design assumes a high income and complexity from RSUs or options, even without a large accumulated balance.

In practice, Range’s AI software layer over human advice. It is a robo-advisor (hands-off automated investing), best suited to high earners with equity compensation, on a flat membership. On connecting an account: aggregates accounts for the advice picture. On execution: advisor-managed where applicable. Cost: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026).

One real limitation: Aimed at high household income, so the membership is poor value for a simpler situation.

Empower vs Range: how they actually differ

Category comes first. Empower focuses on free portfolio tracking; the paid advice is a separate decision (aggregates accounts and analyses them), and Range on high earners with equity compensation, on a flat membership (software layer over human advice). On broker connection they differ too: Empower is “Yes, for tracking (aggregates held-away accounts)” versus Range at “Aggregates accounts for the advice picture”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Empower vs Range: strengths and trade-offs

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

Empower

Where it is strong

  • Genuinely useful free aggregation across accounts no single provider sees
  • The fee analyser routinely surfaces fund costs people did not know they were paying
  • Managed tier adds access to human advisors on top of the software

What to watch out for

  • Expect sales contact after linking accounts. The free product exists to source clients for the managed one
  • The managed service is priced at the higher end of the market for what is largely ETF portfolio management

Range

Where it is strong

  • Equity compensation is treated as a core problem
  • Flat membership means the fee does not scale with a balance that may be growing quickly
  • Aggregation across accounts, including ones it does not manage

What to watch out for

  • Priced for high earners; a straightforward situation does not need this
  • Value depends on using the planning, not just holding the membership

The key divider: does it read your real holdings?

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

  • Empower: reads your real connected holdings. Empower connects your real brokerage (Yes, for tracking (aggregates held-away accounts)) and works from your actual positions, so its answers reflect what you actually own.
  • Range: reads your real connected holdings. Range connects your real brokerage (Aggregates accounts for the advice picture) and works from your actual positions, so its answers reflect what you actually own.

On this specific question the two land on the same side, so the deciding factors between them are elsewhere: category, cost, and who each is built for. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Empower vs Range: which should you choose?

Each one wins a different job, so the answer depends on which job you need done.

  • Choose Empower if you want free portfolio tracking; the paid advice is a separate decision. Its AI aggregates accounts and analyses them, and it costs 0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026). It is built for someone who wants a free, honest view of accounts spread across providers and is comfortable declining the follow-up call. Keep in mind: the free tools are a lead source for a high-fee managed service, and the sales contact is persistent.
  • Choose Range if you want high earners with equity compensation, on a flat membership. Its AI software layer over human advice, and it costs $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). It is built for a high-earning professional with RSUs or options whose complexity comes from compensation more than from an accumulated portfolio. Keep in mind: aimed at high household income, so the membership is poor value for a simpler situation.
  • Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because both sit in the same category, the choice comes down to the finer details above. Their basic approach is the same.

Empower vs Range: pricing and cost model

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Empower: 0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026). Range: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Where Walnut fits

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Empower and Walnut vs Range.

Try Walnut on top of your broker

Free. Connect the broker you already use, and ask anything about what you own.

FAQ

Is Empower or Range better?

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Empower is better for free portfolio tracking; the paid advice is a separate decision (0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026)). Range is better for high earners with equity compensation, on a flat membership ($3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)). Empower is a robo-advisor (hands-off automated investing) and Range is a robo-advisor (hands-off automated investing), so the right pick is the one whose job you want done.

What is the difference between Empower and Range?

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Empower is a robo-advisor (hands-off automated investing): it aggregates accounts and analyses them. Range is a robo-advisor (hands-off automated investing): it software layer over human advice. Empower suits free portfolio tracking; the paid advice is a separate decision; Range suits high earners with equity compensation, on a flat membership.

Is Empower or Range better for beginners?

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Empower is the more beginner-friendly of the two (free portfolio tracking; the paid advice is a separate decision). The other is better once you know what you want from it. Neither replaces understanding what you own.

Does Empower connect to my brokerage?

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Empower: yes, for tracking (aggregates held-away accounts) (reads your real connected holdings). Range: aggregates accounts for the advice picture (reads your real connected holdings). If keeping your current broker matters, that distinction is often the deciding factor.

Does Empower see my real holdings?

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Empower connects your real brokerage (Yes, for tracking (aggregates held-away accounts)) and works from your actual positions, so its answers reflect what you actually own. By contrast, Range reads your real connected holdings: Range connects your real brokerage (Aggregates accounts for the advice picture) and works from your actual positions, so its answers reflect what you actually own.

Empower vs Range: which is cheaper?

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Empower: 0.89%/yr from $100,000, tiered down to 0.49% (Oct 2026). Range: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). A percentage of assets grows with your balance and a flat subscription does not, so compare in dollars at your balance. Prices marked (Oct 2026) were checked on the vendor's own site in October 2026.

Can I use Empower and Range together?

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Often yes, because they do different things: one for free portfolio tracking; the paid advice is a separate decision and the other for high earners with equity compensation, on a flat membership. Watch for overlapping subscription costs, and remember that trades settle in whatever account actually holds your money.

Who is Empower best for, and who is Range best for?

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Empower best fits someone who wants a free, honest view of accounts spread across providers and is comfortable declining the follow-up call. Range best fits a high-earning professional with RSUs or options whose complexity comes from compensation more than from an accumulated portfolio. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.

What are the main trade-offs between Empower and Range?

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With Empower, watch for this: expect sales contact after linking accounts. The free product exists to source clients for the managed one. With Range: priced for high earners; a straightforward situation does not need this. Pick the trade-off you can live with given the job you want done.

Where does Walnut fit between Empower and Range?

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Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, builds thematic baskets with target weights, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT.

Related comparisons

Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.