Farther vs Merrill Guided Investing: Which Is Better in 2026?

Figures and features are point-in-time and change; treat the table as a starting map, not a live quote.

A technology-forward wealth management firm pairing human fiduciary advisors with a modern client platform.

How it works: Farther is a registered investment adviser whose pitch is that traditional firms run on poor software. You get a human fiduciary advisor for planning and portfolio management, delivered through a platform designed for the client rather than the back office, covering planning, tax awareness and account aggregation.

In practice, Farther’s AI technology layer supporting human advisors. It falls under hands-off automated investing (robo-advisors), which makes it best suited to a human advisor with better software than most firms have. On connecting an account it is “No (advisor-managed accounts)”, and on execution it is “Advisor-managed”. It is priced as percentage of assets (verify current).

One honest limitation: It is still a percentage-of-assets relationship, so the technology does not change the fee arithmetic at larger balances.

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It falls under hands-off automated investing (robo-advisors), which makes it best suited to bank of america customers who want managed portfolios in the same app. On connecting an account it is “No (holds your money at Merrill)”, and on execution it is “Automated”. It is priced as percentage of assets, higher with an advisor (verify current).

One honest limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

The core difference is category. Farther focuses on a human advisor with better software than most firms have (technology layer supporting human advisors), and Merrill Guided Investing on bank of america customers who want managed portfolios in the same app (automates a research-driven model portfolio). On broker connection they differ too: Farther is “No (advisor-managed accounts)” versus Merrill Guided Investing at “No (holds your money at Merrill)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Here is the honest give-and-take on each, so you can weigh the specific strengths against the limitations that come with them rather than judging on the headline category alone.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• Farther: manages a separate account it holds. Farther does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Farther.
• Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.

On this specific question the two land on the same side, so the deciding factors between them are elsewhere: category, cost, and who each is built for. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

There is no universal winner here; the right pick depends on the job you are hiring the tool for. Match the category to your intent rather than chasing a single “best.”

• Choose Farther if you want a human advisor with better software than most firms have. Its AI technology layer supporting human advisors, it is priced as percentage of assets (verify current), and it fits hands-off automated investing (robo-advisors). It is built for someone who wants a real human advisor and is frustrated by how the established firms actually operate day to day. Keep in mind that it is still a percentage-of-assets relationship, so the technology does not change the fee arithmetic at larger balances.
• Choose Merrill Guided Investing if you want bank of america customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, it is priced as percentage of assets, higher with an advisor (verify current), and it fits hands-off automated investing (robo-advisors). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind that priced above the cheapest automated services, and the portfolios lean on merrill's own research and funds.

Because both sit in the same category, the choice comes down to the finer details above rather than a fundamental difference in approach.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Farther is priced as percentage of assets (verify current), while Merrill Guided Investing is priced as percentage of assets, higher with an advisor (verify current). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Pricing and tiers change often. Confirm the current numbers on each provider’s own site before you decide; the framing above is point-in-time.

If neither quite fits, Walnut sits in a third category: chat-driven management of your own brokerage. It connects the brokerage you already use through SnapTrade, lets you analyze and manage it by talking through Claude or ChatGPT, build thematic portfolios around a thesis, and place trades you approve. Read-only by default. See Walnut vs Farther and Walnut vs Merrill Guided Investing. Walnut is not an investment adviser.