Farther vs Merrill Guided Investing: Which Is Better in 2026?

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

A technology-forward wealth management firm pairing human fiduciary advisors with a modern client platform.

How it works: Farther is a registered investment adviser whose pitch is that traditional firms run on poor software. You get a human fiduciary advisor for planning and portfolio management, delivered through a platform designed for the client, covering planning, tax awareness and account aggregation.

In practice, Farther’s AI technology layer supporting human advisors. It is a robo-advisor (hands-off automated investing), best suited to a human advisor with better software than most firms have. On connecting an account: no (advisor-managed accounts). On execution: advisor-managed. Cost: negotiable % of assets, capped at 2.0%/yr (Oct 2026).

One real limitation: It is still a percentage-of-assets relationship, so the technology does not change the fee arithmetic at larger balances.

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It is a robo-advisor (hands-off automated investing), best suited to bank of America customers who want managed portfolios in the same app. On connecting an account: no (holds your money at Merrill). On execution: automated. Cost: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026).

One real limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

Category comes first. Farther focuses on a human advisor with better software than most firms have (technology layer supporting human advisors), and Merrill Guided Investing on bank of America customers who want managed portfolios in the same app (automates a research-driven model portfolio). On broker connection they differ too: Farther is “No (advisor-managed accounts)” versus Merrill Guided Investing at “No (holds your money at Merrill)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• Farther: manages a separate account it holds. Farther does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Farther.
• Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.

On this specific question the two land on the same side, so the deciding factors between them are elsewhere: category, cost, and who each is built for. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Each one wins a different job, so the answer depends on which job you need done.

• Choose Farther if you want a human advisor with better software than most firms have. Its AI technology layer supporting human advisors, and it costs negotiable % of assets, capped at 2.0%/yr (Oct 2026). It is built for someone who wants a real human advisor and is frustrated by how the established firms actually operate day to day. Keep in mind: it is still a percentage-of-assets relationship, so the technology does not change the fee arithmetic at larger balances.
• Choose Merrill Guided Investing if you want bank of America customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, and it costs 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind: priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
• Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because both sit in the same category, the choice comes down to the finer details above. Their basic approach is the same.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Farther: negotiable % of assets, capped at 2.0%/yr (Oct 2026). Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Farther and Walnut vs Merrill Guided Investing.