Merrill Guided Investing vs Range: Which Is Better in 2026?

Last updated November 2026

Short answer

Merrill Guided Investing is a robo-advisor (hands-off automated investing); Range is a robo-advisor (hands-off automated investing). Best for bank of America customers who want managed portfolios in the same app: Merrill Guided Investing (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Best for high earners with equity compensation, on a flat membership: Range ($3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)). Best for a keep, trim or exit read on the stocks you already own, with the trades you approve placed for you: Walnut, an AI investing app (free; Walnut Plus $9.99/mo on the web; no fee on assets).

Both Merrill Guided Investing and Range get grouped under “AI investing tools,” which is why people compare them. Below is what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, checked in October 2026. Walnut, which publishes this page, is an AI investing app and is noted where it fits.

Merrill Guided Investing vs Range at a glance

 Merrill Guided InvestingRange
CategoryHands-off automated investing (robo-advisors)Hands-off automated investing (robo-advisors)
What the AI doesAutomates a research-driven model portfolioSoftware layer over human advice
Connects your brokerNo (holds your money at Merrill)Aggregates accounts for the advice picture
Read vs tradeAutomatedAdvisor-managed where applicable
Cost0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)$3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)
Best forBank of America customers who want managed portfolios in the same appHigh earners with equity compensation, on a flat membership
One limitationPriced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.Aimed at high household income, so the membership is poor value for a simpler situation.

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

What is Merrill Guided Investing?

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It is a robo-advisor (hands-off automated investing), best suited to bank of America customers who want managed portfolios in the same app. On connecting an account: no (holds your money at Merrill). On execution: automated. Cost: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026).

One real limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

What is Range?

A flat-fee wealth management membership aimed at high-earning professionals, with equity compensation and tax planning at the centre.

How it works: You pay a flat annual membership and get advisors plus software covering equity compensation, tax planning, retirement projections and estate coordination, with accounts aggregated for a whole picture. The design assumes a high income and complexity from RSUs or options, even without a large accumulated balance.

In practice, Range’s AI software layer over human advice. It is a robo-advisor (hands-off automated investing), best suited to high earners with equity compensation, on a flat membership. On connecting an account: aggregates accounts for the advice picture. On execution: advisor-managed where applicable. Cost: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026).

One real limitation: Aimed at high household income, so the membership is poor value for a simpler situation.

Merrill Guided Investing vs Range: how they actually differ

Category comes first. Merrill Guided Investing focuses on bank of America customers who want managed portfolios in the same app (automates a research-driven model portfolio), and Range on high earners with equity compensation, on a flat membership (software layer over human advice). On broker connection they differ too: Merrill Guided Investing is “No (holds your money at Merrill)” versus Range at “Aggregates accounts for the advice picture”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Merrill Guided Investing vs Range: strengths and trade-offs

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

Merrill Guided Investing

Where it is strong

  • Integrated with Bank of America, including reward tiers that cut the fee
  • Portfolios come from a large in-house research operation that goes beyond a pure algorithm
  • An advisor tier is available without moving firms

What to watch out for

  • More expensive than the cheapest automated services unless rewards tiers apply
  • Portfolios lean on Merrill's own funds and research, which is a narrower opinion than an open comparison

Range

Where it is strong

  • Equity compensation is treated as a core problem
  • Flat membership means the fee does not scale with a balance that may be growing quickly
  • Aggregation across accounts, including ones it does not manage

What to watch out for

  • Priced for high earners; a straightforward situation does not need this
  • Value depends on using the planning, not just holding the membership

The key divider: does it read your real holdings?

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

  • Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.
  • Range: reads your real connected holdings. Range connects your real brokerage (Aggregates accounts for the advice picture) and works from your actual positions, so its answers reflect what you actually own.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Merrill Guided Investing vs Range: which should you choose?

Each one wins a different job, so the answer depends on which job you need done.

  • Choose Merrill Guided Investing if you want bank of America customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, and it costs 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind: priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
  • Choose Range if you want high earners with equity compensation, on a flat membership. Its AI software layer over human advice, and it costs $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). It is built for a high-earning professional with RSUs or options whose complexity comes from compensation more than from an accumulated portfolio. Keep in mind: aimed at high household income, so the membership is poor value for a simpler situation.
  • Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because both sit in the same category, the choice comes down to the finer details above. Their basic approach is the same.

Merrill Guided Investing vs Range: pricing and cost model

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). Range: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Where Walnut fits

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Merrill Guided Investing and Walnut vs Range.

Try Walnut on top of your broker

Free. Connect the broker you already use, and ask anything about what you own.

FAQ

Is Merrill Guided Investing or Range better?

+

Merrill Guided Investing is better for bank of America customers who want managed portfolios in the same app (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Range is better for high earners with equity compensation, on a flat membership ($3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026)). Merrill Guided Investing is a robo-advisor (hands-off automated investing) and Range is a robo-advisor (hands-off automated investing), so the right pick is the one whose job you want done.

What is the difference between Merrill Guided Investing and Range?

+

Merrill Guided Investing is a robo-advisor (hands-off automated investing): it automates a research-driven model portfolio. Range is a robo-advisor (hands-off automated investing): it software layer over human advice. Merrill Guided Investing suits bank of America customers who want managed portfolios in the same app; Range suits high earners with equity compensation, on a flat membership.

Is Merrill Guided Investing or Range better for beginners?

+

Merrill Guided Investing is the more beginner-friendly of the two (bank of America customers who want managed portfolios in the same app). The other is better once you know what you want from it. Neither replaces understanding what you own.

Does Merrill Guided Investing connect to my brokerage?

+

Merrill Guided Investing: no (holds your money at Merrill) (manages a separate account it holds). Range: aggregates accounts for the advice picture (reads your real connected holdings). If keeping your current broker matters, that distinction is often the deciding factor.

Does Merrill Guided Investing see my real holdings?

+

Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing. By contrast, Range reads your real connected holdings: Range connects your real brokerage (Aggregates accounts for the advice picture) and works from your actual positions, so its answers reflect what you actually own.

Merrill Guided Investing vs Range: which is cheaper?

+

Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). Range: $3,950 to $12,500/yr flat membership, no AUM fee (Oct 2026). A percentage of assets grows with your balance and a flat subscription does not, so compare in dollars at your balance. Prices marked (Oct 2026) were checked on the vendor's own site in October 2026.

Can I use Merrill Guided Investing and Range together?

+

Often yes, because they do different things: one for bank of America customers who want managed portfolios in the same app and the other for high earners with equity compensation, on a flat membership. Watch for overlapping subscription costs, and remember that trades settle in whatever account actually holds your money.

Who is Merrill Guided Investing best for, and who is Range best for?

+

Merrill Guided Investing best fits an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Range best fits a high-earning professional with RSUs or options whose complexity comes from compensation more than from an accumulated portfolio. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.

What are the main trade-offs between Merrill Guided Investing and Range?

+

With Merrill Guided Investing, watch for this: more expensive than the cheapest automated services unless rewards tiers apply. With Range: priced for high earners; a straightforward situation does not need this. Pick the trade-off you can live with given the job you want done.

Where does Walnut fit between Merrill Guided Investing and Range?

+

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, builds thematic baskets with target weights, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT.

Related comparisons

Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.