Kavout vs Merrill Guided Investing: Which Is Better in 2026?
Last updated November 2026
Short answer
Kavout is an AI stock research and scoring tool; Merrill Guided Investing is a robo-advisor (hands-off automated investing). Best for data-oriented quant signals: Kavout (subscription). Best for bank of America customers who want managed portfolios in the same app: Merrill Guided Investing (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Best for a keep, trim or exit read on the stocks you already own, with the trades you approve placed for you: Walnut, an AI investing app (free; Walnut Plus $9.99/mo on the web; no fee on assets).
Both Kavout and Merrill Guided Investing get grouped under “AI investing tools,” which is why people compare them. Below is what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, checked in October 2026. Walnut, which publishes this page, is an AI investing app and is noted where it fits.
Kavout vs Merrill Guided Investing at a glance
| Kavout | Merrill Guided Investing | |
|---|---|---|
| Category | AI stock research and scoring | Hands-off automated investing (robo-advisors) |
| What the AI does | AI Kai Score ratings | Automates a research-driven model portfolio |
| Connects your broker | No (research only; you buy at your own broker) | No (holds your money at Merrill) |
| Read vs trade | None | Automated |
| Cost | Subscription | 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026) |
| Best for | Data-oriented quant signals | Bank of America customers who want managed portfolios in the same app |
| One limitation | Steeper learning curve, less beginner-friendly. | Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds. |
Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.
What is Kavout?
AI Kai Score ratings and quant signals with an institutional lean. Best for data-oriented investors.
How it works: Kavout applies machine learning across fundamentals, technicals, and alternative data to generate the Kai Score, a numerical equity rating, alongside other quant factor signals. You use the ratings and signals as research inputs to build or screen a watchlist, then trade at your own broker.
In practice, Kavout’s AI AI Kai Score ratings. It is an AI stock research and scoring tool, best suited to data-oriented quant signals. On connecting an account: no (research only; you buy at your own broker). On execution: none. Cost: subscription.
One real limitation: Steeper learning curve, less beginner-friendly.
What is Merrill Guided Investing?
Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.
How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.
In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It is a robo-advisor (hands-off automated investing), best suited to bank of America customers who want managed portfolios in the same app. On connecting an account: no (holds your money at Merrill). On execution: automated. Cost: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026).
One real limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
Kavout vs Merrill Guided Investing: how they actually differ
Category comes first. Kavout focuses on data-oriented quant signals (AI Kai Score ratings), and Merrill Guided Investing on bank of America customers who want managed portfolios in the same app (automates a research-driven model portfolio). On broker connection they differ too: Kavout is “No (research only; you buy at your own broker)” versus Merrill Guided Investing at “No (holds your money at Merrill)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.
Kavout vs Merrill Guided Investing: strengths and trade-offs
Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.
Kavout
Where it is strong
- Institutional-leaning quant signals that blend several factor models
- The Kai Score condenses many inputs into one comparable rating
- Data and API offerings for more technical users (verify current)
What to watch out for
- Steeper learning curve and less beginner-friendly than a simple scored list
- The underlying methodology is largely a black box you have to take on trust
Merrill Guided Investing
Where it is strong
- Integrated with Bank of America, including reward tiers that cut the fee
- Portfolios come from a large in-house research operation that goes beyond a pure algorithm
- An advisor tier is available without moving firms
What to watch out for
- More expensive than the cheapest automated services unless rewards tiers apply
- Portfolios lean on Merrill's own funds and research, which is a narrower opinion than an open comparison
The key divider: does it read your real holdings?
For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.
- Kavout: does not see your holdings. Kavout works from market data and the tickers you research, not your live positions. You read its output, then act in whichever broker you keep your money at.
- Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.
This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.
Kavout vs Merrill Guided Investing: which should you choose?
Each one wins a different job, so the answer depends on which job you need done.
- Choose Kavout if you want data-oriented quant signals. Its AI AI Kai Score ratings, and it costs subscription. It is built for data-oriented investors who are comfortable interpreting quant signals themselves. Keep in mind: steeper learning curve, less beginner-friendly.
- Choose Merrill Guided Investing if you want bank of America customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, and it costs 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind: priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
- Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.
Because they sit in different categories, this is not strictly either-or: some investors use one for data-oriented quant signals and the other for bank of America customers who want managed portfolios in the same app, and watch for overlapping costs.
Kavout vs Merrill Guided Investing: pricing and cost model
Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Kavout: subscription. Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.
Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.
Where Walnut fits
Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Kavout and Walnut vs Merrill Guided Investing.
Try Walnut on top of your broker
Free. Connect the broker you already use, and ask anything about what you own.
FAQ
Is Kavout or Merrill Guided Investing better?
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Kavout is better for data-oriented quant signals (subscription). Merrill Guided Investing is better for bank of America customers who want managed portfolios in the same app (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Kavout is an AI stock research and scoring tool and Merrill Guided Investing is a robo-advisor (hands-off automated investing), so the right pick is the one whose job you want done.
What is the difference between Kavout and Merrill Guided Investing?
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Kavout is an AI stock research and scoring tool: it AI Kai Score ratings. Merrill Guided Investing is a robo-advisor (hands-off automated investing): it automates a research-driven model portfolio. Kavout suits data-oriented quant signals; Merrill Guided Investing suits bank of America customers who want managed portfolios in the same app.
Is Kavout or Merrill Guided Investing better for beginners?
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Merrill Guided Investing is the more beginner-friendly of the two (bank of America customers who want managed portfolios in the same app). The other is better once you know what you want from it. Neither replaces understanding what you own.
Does Kavout connect to my brokerage?
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Kavout: no (research only; you buy at your own broker) (does not see your holdings). Merrill Guided Investing: no (holds your money at Merrill) (manages a separate account it holds). If keeping your current broker matters, that distinction is often the deciding factor.
Does Kavout see my real holdings?
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Kavout works from market data and the tickers you research, not your live positions. You read its output, then act in whichever broker you keep your money at. By contrast, Merrill Guided Investing manages a separate account it holds: Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.
Kavout vs Merrill Guided Investing: which is cheaper?
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Kavout: subscription. Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). A percentage of assets grows with your balance and a flat subscription does not, so compare in dollars at your balance. Prices marked (Oct 2026) were checked on the vendor's own site in October 2026.
Can I use Kavout and Merrill Guided Investing together?
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Often yes, because they do different things: one for data-oriented quant signals and the other for bank of America customers who want managed portfolios in the same app. Watch for overlapping subscription costs, and remember that trades settle in whatever account actually holds your money.
Who is Kavout best for, and who is Merrill Guided Investing best for?
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Kavout best fits data-oriented investors who are comfortable interpreting quant signals themselves. Merrill Guided Investing best fits an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.
What are the main trade-offs between Kavout and Merrill Guided Investing?
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With Kavout, watch for this: steeper learning curve and less beginner-friendly than a simple scored list. With Merrill Guided Investing: more expensive than the cheapest automated services unless rewards tiers apply. Pick the trade-off you can live with given the job you want done.
Where does Walnut fit between Kavout and Merrill Guided Investing?
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Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, builds thematic baskets with target weights, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT.
Related comparisons
Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.