Merrill Guided Investing vs Origin: Which Is Better in 2026?

Last updated November 2026

Short answer

Merrill Guided Investing is a robo-advisor (hands-off automated investing); Origin is an AI investing app that connects the brokerage you already use. Best for bank of America customers who want managed portfolios in the same app: Merrill Guided Investing (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Best for financial planning plus investing: Origin (subscription). Best for a keep, trim or exit read on the stocks you already own, with the trades you approve placed for you: Walnut, an AI investing app (free; Walnut Plus $9.99/mo on the web; no fee on assets).

Both Merrill Guided Investing and Origin get grouped under “AI investing tools,” which is why people compare them. Below is what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, checked in October 2026. Walnut, which publishes this page, is an AI investing app and is noted where it fits.

Merrill Guided Investing vs Origin at a glance

 Merrill Guided InvestingOrigin
CategoryHands-off automated investing (robo-advisors)Connected AI investing apps
What the AI doesAutomates a research-driven model portfolioPlanning + portfolio insights
Connects your brokerNo (holds your money at Merrill)Yes
Read vs tradeAutomatedRead / advice
Cost0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)Subscription
Best forBank of America customers who want managed portfolios in the same appFinancial planning plus investing
One limitationPriced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.Broad planning scope means less depth on active portfolio management.

Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.

What is Merrill Guided Investing?

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It is a robo-advisor (hands-off automated investing), best suited to bank of America customers who want managed portfolios in the same app. On connecting an account: no (holds your money at Merrill). On execution: automated. Cost: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026).

One real limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

What is Origin?

A financial-planning app with account aggregation and AI portfolio insights. Best for people who want planning and investing in one place.

How it works: Origin aggregates your accounts across investing, banking, and net worth, then layers budgeting, planning, and AI insights on top so you can see and steer your whole financial life in one app. On the investing side it offers portfolio views and insights, with little active management, sitting alongside tools for budgeting and longer-term planning.

In practice, Origin’s AI planning + portfolio insights. It is an AI investing app that connects the brokerage you already use, best suited to financial planning plus investing. On connecting an account: yes. On execution: read / advice. Cost: subscription.

One real limitation: Broad planning scope means less depth on active portfolio management.

Merrill Guided Investing vs Origin: how they actually differ

Category comes first. Merrill Guided Investing focuses on bank of America customers who want managed portfolios in the same app (automates a research-driven model portfolio), and Origin on financial planning plus investing (planning + portfolio insights). On broker connection they differ too: Merrill Guided Investing is “No (holds your money at Merrill)” versus Origin at “Yes”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Merrill Guided Investing vs Origin: strengths and trade-offs

Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.

Merrill Guided Investing

Where it is strong

  • Integrated with Bank of America, including reward tiers that cut the fee
  • Portfolios come from a large in-house research operation that goes beyond a pure algorithm
  • An advisor tier is available without moving firms

What to watch out for

  • More expensive than the cheapest automated services unless rewards tiers apply
  • Portfolios lean on Merrill's own funds and research, which is a narrower opinion than an open comparison

Origin

Where it is strong

  • Holistic planning: budgeting, net worth, and longer-term financial tools together
  • Account aggregation across investing and banking
  • Investing and planning bundled in a single app

What to watch out for

  • Broad scope means less depth on active portfolio management
  • Delivered as a paid subscription (verify current pricing)

The key divider: does it read your real holdings?

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

  • Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.
  • Origin: reads your real connected holdings. Origin connects your real brokerage (Yes) and works from your actual positions, so its answers reflect what you actually own.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Merrill Guided Investing vs Origin: which should you choose?

Each one wins a different job, so the answer depends on which job you need done.

  • Choose Merrill Guided Investing if you want bank of America customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, and it costs 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind: priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.
  • Choose Origin if you want financial planning plus investing. Its AI planning + portfolio insights, and it costs subscription. It is built for people who want financial planning and investing bundled together in one app. Keep in mind: broad planning scope means less depth on active portfolio management.
  • Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.

Because they sit in different categories, this is not strictly either-or: some investors use one for bank of America customers who want managed portfolios in the same app and the other for financial planning plus investing, and watch for overlapping costs.

Merrill Guided Investing vs Origin: pricing and cost model

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). Origin: subscription. A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.

Where Walnut fits

Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs Merrill Guided Investing and Walnut vs Origin.

Try Walnut on top of your broker

Free. Connect the broker you already use, and ask anything about what you own.

FAQ

Is Merrill Guided Investing or Origin better?

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Merrill Guided Investing is better for bank of America customers who want managed portfolios in the same app (0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026)). Origin is better for financial planning plus investing (subscription). Merrill Guided Investing is a robo-advisor (hands-off automated investing) and Origin is an AI investing app that connects the brokerage you already use, so the right pick is the one whose job you want done.

What is the difference between Merrill Guided Investing and Origin?

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Merrill Guided Investing is a robo-advisor (hands-off automated investing): it automates a research-driven model portfolio. Origin is an AI investing app that connects the brokerage you already use: it planning + portfolio insights. Merrill Guided Investing suits bank of America customers who want managed portfolios in the same app; Origin suits financial planning plus investing.

Is Merrill Guided Investing or Origin better for beginners?

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Merrill Guided Investing is the more beginner-friendly of the two (bank of America customers who want managed portfolios in the same app). The other is better once you know what you want from it. Neither replaces understanding what you own.

Does Merrill Guided Investing connect to my brokerage?

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Merrill Guided Investing: no (holds your money at Merrill) (manages a separate account it holds). Origin: yes (reads your real connected holdings). If keeping your current broker matters, that distinction is often the deciding factor.

Does Merrill Guided Investing see my real holdings?

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Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing. By contrast, Origin reads your real connected holdings: Origin connects your real brokerage (Yes) and works from your actual positions, so its answers reflect what you actually own.

Merrill Guided Investing vs Origin: which is cheaper?

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Merrill Guided Investing: 0.45%/yr, $1,000 minimum; 0.85%/yr with an advisor (Oct 2026). Origin: subscription. A percentage of assets grows with your balance and a flat subscription does not, so compare in dollars at your balance. Prices marked (Oct 2026) were checked on the vendor's own site in October 2026.

Can I use Merrill Guided Investing and Origin together?

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Often yes, because they do different things: one for bank of America customers who want managed portfolios in the same app and the other for financial planning plus investing. Watch for overlapping subscription costs, and remember that trades settle in whatever account actually holds your money.

Who is Merrill Guided Investing best for, and who is Origin best for?

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Merrill Guided Investing best fits an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Origin best fits people who want financial planning and investing bundled together in one app. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.

What are the main trade-offs between Merrill Guided Investing and Origin?

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With Merrill Guided Investing, watch for this: more expensive than the cheapest automated services unless rewards tiers apply. With Origin: broad scope means less depth on active portfolio management. Pick the trade-off you can live with given the job you want done.

Where does Walnut fit between Merrill Guided Investing and Origin?

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Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, builds thematic baskets with target weights, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT.

Related comparisons

Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.