SigFig vs Wealthsimple: Which Is Better in 2026?
Last updated November 2026
Short answer
SigFig is a robo-advisor (hands-off automated investing); Wealthsimple is a robo-advisor (hands-off automated investing). Best for automation that manages your existing Schwab or Fidelity account: SigFig (up to 0.50%/yr, $2,000 minimum (Oct 2026)). Best for canadian investors wanting automation and self-directed trading in one place: Wealthsimple (0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026)). Best for a keep, trim or exit read on the stocks you already own, with the trades you approve placed for you: Walnut, an AI investing app (free; Walnut Plus $9.99/mo on the web; no fee on assets).
Both SigFig and Wealthsimple get grouped under “AI investing tools,” which is why people compare them. Below is what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, checked in October 2026. Walnut, which publishes this page, is an AI investing app and is noted where it fits.
SigFig vs Wealthsimple at a glance
| SigFig | Wealthsimple | |
|---|---|---|
| Category | Hands-off automated investing (robo-advisors) | Hands-off automated investing (robo-advisors) |
| What the AI does | Automates a portfolio in accounts you already hold | Automates a diversified portfolio |
| Connects your broker | Yes, it manages accounts held at supported brokers | No (holds your money at Wealthsimple) |
| Read vs trade | Automated | Automated, plus self-directed trading |
| Cost | Up to 0.50%/yr, $2,000 minimum (Oct 2026) | 0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026) |
| Best for | Automation that manages your existing Schwab or Fidelity account | Canadian investors wanting automation and self-directed trading in one place |
| One limitation | Supported custodians are limited, so it only works if your account is already at one of them. | It is a Canadian service, so it is not an option for US investors. |
Prices checked October 2026. A price marked (Oct 2026) was read on the vendor's own pricing page; others are described without a number because we could not verify one.
What is SigFig?
An automated investing service that manages accounts held at your existing broker, so you do not move money.
How it works: There is no new account to open: you link an existing brokerage account at a supported custodian and SigFig manages it in place, rebalancing and running tax-efficient strategies. Below a stated balance the management is free. This structure is unusual: nearly every competitor requires custody of your assets.
In practice, SigFig’s AI automates a portfolio in accounts you already hold. It is a robo-advisor (hands-off automated investing), best suited to automation that manages your existing Schwab or Fidelity account. On connecting an account: yes, it manages accounts held at supported brokers. On execution: automated. Cost: up to 0.50%/yr, $2,000 minimum (Oct 2026).
One real limitation: Supported custodians are limited, so it only works if your account is already at one of them.
What is Wealthsimple?
Canada's largest independent automated investing service, combining managed portfolios with commission-free self-directed trading and banking features.
How it works: A questionnaire sets a managed portfolio of low-cost ETFs, rebalanced automatically, with the management fee tiered down as balances rise. Alongside it, Wealthsimple offers self-directed trading, cash accounts and tax filing, which makes it closer to a full financial app than a pure robo-advisor.
In practice, Wealthsimple’s AI automates a diversified portfolio. It is a robo-advisor (hands-off automated investing), best suited to canadian investors wanting automation and self-directed trading in one place. On connecting an account: no (holds your money at Wealthsimple). On execution: automated, plus self-directed trading. Cost: 0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026).
One real limitation: It is a Canadian service, so it is not an option for US investors.
SigFig vs Wealthsimple: how they actually differ
Category comes first. SigFig focuses on automation that manages your existing Schwab or Fidelity account (automates a portfolio in accounts you already hold), and Wealthsimple on canadian investors wanting automation and self-directed trading in one place (automates a diversified portfolio). On broker connection they differ too: SigFig is “Yes, it manages accounts held at supported brokers” versus Wealthsimple at “No (holds your money at Wealthsimple)”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.
SigFig vs Wealthsimple: strengths and trade-offs
Every tool gives something up for what it does well. Below is the give-and-take on each, so you can weigh the specific strengths against the limitations that come with them, beyond the headline category.
SigFig
Where it is strong
- Manages the account you already have, where it already sits
- Free below a stated balance
- Avoids the tax consequences of liquidating to move to a new provider
What to watch out for
- Only works with a short list of supported custodians
- Smaller and less prominent than the large robo-advisors, so check the current state of the service
Wealthsimple
Where it is strong
- Managed and self-directed accounts side by side, so you do not choose one model for everything
- Fee tiers fall meaningfully at higher balances
- Broad product range including cash, tax filing and registered account types
What to watch out for
- Canada only, which rules it out for most readers comparing US services
- The breadth means the managed portfolios are conventional
The key divider: does it read your real holdings?
For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.
- SigFig: connects specific supported accounts. SigFig connects a defined set of accounts (Yes, it manages accounts held at supported brokers), so whether it can see your holdings depends on whether your money is at one of them.
- Wealthsimple: manages a separate account it holds. Wealthsimple does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Wealthsimple.
This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.
SigFig vs Wealthsimple: which should you choose?
Each one wins a different job, so the answer depends on which job you need done.
- Choose SigFig if you want automation that manages your existing Schwab or Fidelity account. Its AI automates a portfolio in accounts you already hold, and it costs up to 0.50%/yr, $2,000 minimum (Oct 2026). It is built for someone with an existing account at a supported broker who wants it managed without moving anything. Keep in mind: supported custodians are limited, so it only works if your account is already at one of them.
- Choose Wealthsimple if you want canadian investors wanting automation and self-directed trading in one place. Its AI automates a diversified portfolio, and it costs 0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026). It is built for a Canadian investor who wants one app for a managed portfolio, self-directed trades and cash. Keep in mind: it is a Canadian service, so it is not an option for US investors.
- Choose Walnut if you want a keep, trim or exit read on the stocks you already own, and placing the trades you approve. It is an AI investing app that connects the broker you already use, and it costs free; Walnut Plus $9.99/mo on the web; no fee on assets.
Because both sit in the same category, the choice comes down to the finer details above. Their basic approach is the same.
SigFig vs Wealthsimple: pricing and cost model
Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. SigFig: up to 0.50%/yr, $2,000 minimum (Oct 2026). Wealthsimple: 0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.
Prices checked October 2026. Pricing and tiers change, so confirm the current numbers on each provider’s own site before you decide.
Where Walnut fits
Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, flags any position above a quarter of the portfolio, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT. See Walnut vs SigFig and Walnut vs Wealthsimple.
Try Walnut on top of your broker
Free. Connect the broker you already use, and ask anything about what you own.
FAQ
Is SigFig or Wealthsimple better?
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SigFig is better for automation that manages your existing Schwab or Fidelity account (up to 0.50%/yr, $2,000 minimum (Oct 2026)). Wealthsimple is better for canadian investors wanting automation and self-directed trading in one place (0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026)). SigFig is a robo-advisor (hands-off automated investing) and Wealthsimple is a robo-advisor (hands-off automated investing), so the right pick is the one whose job you want done.
What is the difference between SigFig and Wealthsimple?
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SigFig is a robo-advisor (hands-off automated investing): it automates a portfolio in accounts you already hold. Wealthsimple is a robo-advisor (hands-off automated investing): it automates a diversified portfolio. SigFig suits automation that manages your existing Schwab or Fidelity account; Wealthsimple suits canadian investors wanting automation and self-directed trading in one place.
Is SigFig or Wealthsimple better for beginners?
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SigFig is the more beginner-friendly of the two (automation that manages your existing Schwab or Fidelity account). The other is better once you know what you want from it. Neither replaces understanding what you own.
Does SigFig connect to my brokerage?
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SigFig: yes, it manages accounts held at supported brokers (connects specific supported accounts). Wealthsimple: no (holds your money at Wealthsimple) (manages a separate account it holds). If keeping your current broker matters, that distinction is often the deciding factor.
Does SigFig see my real holdings?
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SigFig connects a defined set of accounts (Yes, it manages accounts held at supported brokers), so whether it can see your holdings depends on whether your money is at one of them. By contrast, Wealthsimple manages a separate account it holds: Wealthsimple does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Wealthsimple.
SigFig vs Wealthsimple: which is cheaper?
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SigFig: up to 0.50%/yr, $2,000 minimum (Oct 2026). Wealthsimple: 0.5%/yr under C$100,000, 0.4% from C$100,000 (Oct 2026). A percentage of assets grows with your balance and a flat subscription does not, so compare in dollars at your balance. Prices marked (Oct 2026) were checked on the vendor's own site in October 2026.
Can I use SigFig and Wealthsimple together?
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Often yes, because they do different things: one for automation that manages your existing Schwab or Fidelity account and the other for canadian investors wanting automation and self-directed trading in one place. Watch for overlapping subscription costs, and remember that trades settle in whatever account actually holds your money.
Who is SigFig best for, and who is Wealthsimple best for?
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SigFig best fits someone with an existing account at a supported broker who wants it managed without moving anything. Wealthsimple best fits a Canadian investor who wants one app for a managed portfolio, self-directed trades and cash. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.
What are the main trade-offs between SigFig and Wealthsimple?
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With SigFig, watch for this: only works with a short list of supported custodians. With Wealthsimple: canada only, which rules it out for most readers comparing US services. Pick the trade-off you can live with given the job you want done.
Where does Walnut fit between SigFig and Wealthsimple?
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Walnut is an AI investing app, and it is the pick for a keep, trim or exit read on the stocks you already own, and placing the trades you approve (free; Walnut Plus $9.99/mo on the web; no fee on assets). It connects the brokerage you already use, read-only by default, gives each holding a keep, trim or exit read against the S&P 500, builds thematic baskets with target weights, and places the trades you approve. You use it through its own assistant, or inside Claude or ChatGPT.
Related comparisons
Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.