Empower vs Ziggma: Which Is Better in 2026?

Figures and features are point-in-time and change; treat the table as a starting map, not a live quote.

Free account aggregation and portfolio analysis tools, alongside a percentage-fee wealth management service for larger balances.

How it works: You link accounts from across providers and Empower shows net worth, allocation, and a fee analyser that surfaces expense ratios you may not have noticed. That tier is free. Separately, Empower runs a managed wealth service with human advisors at a percentage of assets, with minimums, and the free tools are the funnel into it.

In practice, Empower’s AI aggregates accounts and analyses them. It falls under hands-off automated investing (robo-advisors), which makes it best suited to free portfolio tracking; the paid advice is a separate decision. On connecting an account it is “Yes, for tracking (aggregates held-away accounts)”, and on execution it is “Only in accounts it manages”. It is priced as free tools; managed accounts charge a percentage (verify current).

One honest limitation: The free tools are a lead source for a high-fee managed service, and the sales contact is persistent.

A portfolio analytics platform with proprietary stock scores, portfolio simulation and dividend tracking for self-directed investors.

How it works: You connect or enter your holdings and Ziggma analyses the portfolio for exposure, risk and dividend income, scoring individual stocks on fundamental factors. A simulator lets you test how adding or removing a position would change the whole portfolio before you do it, which is the feature most portfolio trackers lack.

In practice, Ziggma’s AI scores stocks and analyses portfolio construction. It falls under ai stock research and scoring, which makes it best suited to portfolio analytics and stock scoring for self-directed investors. On connecting an account it is “Yes, for tracking”, and on execution it is “No”. It is priced as free tier plus a paid tier (verify current).

One honest limitation: Analysis and simulation only; it cannot place an order, so acting on anything means going back to your broker.

The core difference is category. Empower focuses on free portfolio tracking; the paid advice is a separate decision (aggregates accounts and analyses them), and Ziggma on portfolio analytics and stock scoring for self-directed investors (scores stocks and analyses portfolio construction). On broker connection they differ too: Empower is “Yes, for tracking (aggregates held-away accounts)” versus Ziggma at “Yes, for tracking”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Every tool gives something up for what it does well. Here is the honest give-and-take on each, so you can weigh the specific strengths against the limitations that come with them rather than judging on the headline category alone.

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

• Empower: manages a separate account it holds. Empower does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Empower.
• Ziggma: reads your real connected holdings. Ziggma connects your real brokerage (Yes, for tracking) and works from your actual positions, so its answers reflect what you genuinely own rather than a generic model.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

There is no universal winner here; the right pick depends on the job you are hiring the tool for. Match the category to your intent rather than chasing a single “best.”

• Choose Empower if you want free portfolio tracking; the paid advice is a separate decision. Its AI aggregates accounts and analyses them, it is priced as free tools; managed accounts charge a percentage (verify current), and it fits hands-off automated investing (robo-advisors). It is built for someone who wants a free, honest view of accounts spread across providers and is comfortable declining the follow-up call. Keep in mind that the free tools are a lead source for a high-fee managed service, and the sales contact is persistent.
• Choose Ziggma if you want portfolio analytics and stock scoring for self-directed investors. Its AI scores stocks and analyses portfolio construction, it is priced as free tier plus a paid tier (verify current), and it fits ai stock research and scoring. It is built for a self-directed long-term investor who wants to understand portfolio-level effects before adding a position. Keep in mind that analysis and simulation only; it cannot place an order, so acting on anything means going back to your broker.

Because they sit in different categories, this is not strictly either-or: some investors use one for free portfolio tracking; the paid advice is a separate decision and the other for portfolio analytics and stock scoring for self-directed investors, and just watch for overlapping costs.

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Empower is priced as free tools; managed accounts charge a percentage (verify current), while Ziggma is priced as free tier plus a paid tier (verify current). A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Pricing and tiers change often. Confirm the current numbers on each provider’s own site before you decide; the framing above is point-in-time.

If neither quite fits, Walnut sits in a third category: chat-driven management of your own brokerage. It connects the brokerage you already use through SnapTrade, lets you analyze and manage it by talking through Claude or ChatGPT, build thematic portfolios around a thesis, and place trades you approve. Read-only by default. See Walnut vs Empower and Walnut vs Ziggma. Walnut is not an investment adviser.