Merrill Guided Investing vs PortfolioPilot: Which Is Better in 2026?

Last updated July 2026

Short answer

Merrill Guided Investing and PortfolioPilot are often compared, but they are built for different jobs. Merrill Guided Investing is hands-off automated investing (robo-advisors) (automates a research-driven model portfolio), best for bank of america customers who want managed portfolios in the same app. PortfolioPilot is chat-driven management of your own brokerage (analyzes accounts and advises), best for a second opinion on an existing portfolio. Neither is universally better: pick Merrill Guided Investing if you want bank of america customers who want managed portfolios in the same app, PortfolioPilot if you want a second opinion on an existing portfolio.

Both Merrill Guided Investing and PortfolioPilot get grouped under “AI investing tools,” which is why people compare them, but they sit in different categories and answer to different needs. Below is a balanced, 2026 look at what each one does, whether it reads the brokerage you already use, how each is priced, and who each fits, so you can tell which job you are actually hiring a tool for. Where relevant, we note where Walnut sits in its own category: chat-driven management of your own broker. Walnut is not an investment adviser.

Merrill Guided Investing vs PortfolioPilot at a glance

 Merrill Guided InvestingPortfolioPilot
CategoryHands-off automated investing (robo-advisors)Chat-driven management of your own brokerage
What the AI doesAutomates a research-driven model portfolioAnalyzes accounts and advises
Connects your brokerNo (holds your money at Merrill)Yes
Read vs tradeAutomatedRead / advice
CostPercentage of assets, higher with an advisor (verify current)Free + premium
Best forBank of America customers who want managed portfolios in the same appA second opinion on an existing portfolio
One limitationPriced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.Advice-and-analysis focused; execution still happens at your broker separately.

Figures and features are point-in-time and change; treat the table as a starting map, not a live quote.

What is Merrill Guided Investing?

Merrill's automated investing service, built on Bank of America research, with an optional tier that adds an advisor.

How it works: A questionnaire sets a goal and risk level, and Merrill invests in model portfolios built by its investment office, rebalancing automatically. A higher-priced tier adds access to a financial advisor. Preferred Rewards status at Bank of America can reduce the fee, which is the main reason existing customers choose it.

In practice, Merrill Guided Investing’s AI automates a research-driven model portfolio. It falls under hands-off automated investing (robo-advisors), which makes it best suited to bank of america customers who want managed portfolios in the same app. On connecting an account it is “No (holds your money at Merrill)”, and on execution it is “Automated”. It is priced as percentage of assets, higher with an advisor (verify current).

One honest limitation: Priced above the cheapest automated services, and the portfolios lean on Merrill's own research and funds.

What is PortfolioPilot?

Connects your accounts and gives AI-generated portfolio recommendations and risk analysis. Best for a second opinion on an existing portfolio.

How it works: You link your investment accounts and PortfolioPilot analyzes the whole picture, scoring risk, fees, and diversification and generating specific, ranked recommendations, including held-away accounts and alternative assets. You review the advice and a projected impact, then place any trades yourself at your own broker. Higher tiers add more back-and-forth AI interaction.

In practice, PortfolioPilot’s AI analyzes accounts and advises. It falls under chat-driven management of your own brokerage, which makes it best suited to a second opinion on an existing portfolio. On connecting an account it is “Yes”, and on execution it is “Read / advice”. It is priced as free + premium.

One honest limitation: Advice-and-analysis focused; execution still happens at your broker separately.

Merrill Guided Investing vs PortfolioPilot: how they actually differ

The core difference is category. Merrill Guided Investing focuses on bank of america customers who want managed portfolios in the same app (automates a research-driven model portfolio), and PortfolioPilot on a second opinion on an existing portfolio (analyzes accounts and advises). On broker connection they differ too: Merrill Guided Investing is “No (holds your money at Merrill)” versus PortfolioPilot at “Yes”. That shapes everything downstream: how personal the answers are, where trades settle, and how much control you keep over individual positions.

Merrill Guided Investing vs PortfolioPilot: strengths and trade-offs

Every tool gives something up for what it does well. Here is the honest give-and-take on each, so you can weigh the specific strengths against the limitations that come with them rather than judging on the headline category alone.

Merrill Guided Investing

Where it is strong

  • Integrated with Bank of America, including reward tiers that cut the fee
  • Portfolios come from a large in-house research operation rather than a pure algorithm
  • An advisor tier is available without moving firms

What to watch out for

  • More expensive than the cheapest automated services unless rewards tiers apply
  • Portfolios lean on Merrill's own funds and research, which is a narrower opinion than an open comparison

PortfolioPilot

Where it is strong

  • Whole-portfolio risk, fee, and diversification analysis across linked accounts
  • Specific, ranked recommendations rather than vague suggestions
  • Covers held-away accounts and some alternative assets

What to watch out for

  • It advises but does not execute, so you still act at your broker separately
  • The most useful features sit behind a premium tier (verify current pricing)

The key divider: does it read your real holdings?

For AI investing tools, the distinction that matters most is whether the tool works from your actual, connected positions or reasons from something else: a separate account it manages for you, or the tickers and numbers you feed it. It decides how personal the answers can be, and where your money physically lives.

  • Merrill Guided Investing: manages a separate account it holds. Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing.
  • PortfolioPilot: reads your real connected holdings. PortfolioPilot connects your real brokerage (Yes) and works from your actual positions, so its answers reflect what you genuinely own rather than a generic model.

This is where they diverge most. One works from your real, connected account while the other does not, so if you want an assistant grounded in the exact positions you already hold, that gap is the thing to weigh first. This holdings-aware angle is the one Walnut is built around: it connects the brokerage you already use and reasons from your live positions, read-only by default, with any trades left for you to approve.

Merrill Guided Investing vs PortfolioPilot: which should you choose?

There is no universal winner here; the right pick depends on the job you are hiring the tool for. Match the category to your intent rather than chasing a single “best.”

  • Choose Merrill Guided Investing if you want bank of america customers who want managed portfolios in the same app. Its AI automates a research-driven model portfolio, it is priced as percentage of assets, higher with an advisor (verify current), and it fits hands-off automated investing (robo-advisors). It is built for an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. Keep in mind that priced above the cheapest automated services, and the portfolios lean on merrill's own research and funds.
  • Choose PortfolioPilot if you want a second opinion on an existing portfolio. Its AI analyzes accounts and advises, it is priced as free + premium, and it fits chat-driven management of your own brokerage. It is built for investors who want an AI second opinion and a risk check across everything they own. Keep in mind that advice-and-analysis focused; execution still happens at your broker separately.

Because they sit in different categories, this is not strictly either-or: some investors use one for bank of america customers who want managed portfolios in the same app and the other for a second opinion on an existing portfolio, and just watch for overlapping costs.

Merrill Guided Investing vs PortfolioPilot: pricing and cost model

Cost is easy to misread when two tools charge in different shapes, so compare the model, not just the number. Merrill Guided Investing is priced as percentage of assets, higher with an advisor (verify current), while PortfolioPilot is priced as free + premium. A percentage-of-assets fee scales with your balance, a flat subscription does not, and a “free” tier usually earns elsewhere (on cash, order flow, or premium upgrades), so the cheapest headline is not always the cheapest outcome for your situation.

Pricing and tiers change often. Confirm the current numbers on each provider’s own site before you decide; the framing above is point-in-time.

Where Walnut fits

If neither quite fits, Walnut sits in a third category: chat-driven management of your own brokerage. It connects the brokerage you already use through SnapTrade, lets you analyze and manage it by talking through Claude or ChatGPT, build thematic portfolios around a thesis, and place trades you approve. Read-only by default. See Walnut vs Merrill Guided Investing and Walnut vs PortfolioPilot. Walnut is not an investment adviser.

Try Walnut on top of your broker

Walnut is the AI that knows your portfolio: ask anything in plain English, research any fund, and get an honest second opinion. On the broker you already use, read-only, and you approve every trade. Walnut is not a registered investment adviser.

FAQ

Is Merrill Guided Investing or PortfolioPilot better?

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Neither is universally better, because they are built for different jobs. Merrill Guided Investing is hands-off automated investing (robo-advisors) and suits bank of america customers who want managed portfolios in the same app. PortfolioPilot is chat-driven management of your own brokerage and suits a second opinion on an existing portfolio. Pick the one whose job matches what you actually want to do.

What is the difference between Merrill Guided Investing and PortfolioPilot?

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Merrill Guided Investing is hands-off automated investing (robo-advisors): automates a research-driven model portfolio. PortfolioPilot is chat-driven management of your own brokerage: analyzes accounts and advises. They solve different jobs, so the better choice depends on whether you want bank of america customers who want managed portfolios in the same app or a second opinion on an existing portfolio.

Is Merrill Guided Investing or PortfolioPilot better for beginners?

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Merrill Guided Investing is generally the more beginner-friendly of the two (bank of america customers who want managed portfolios in the same app). The other is better once you know what you want from it. Neither replaces understanding what you own.

Does Merrill Guided Investing connect to my brokerage?

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Merrill Guided Investing: no (holds your money at merrill) (manages a separate account it holds). PortfolioPilot: yes (reads your real connected holdings). If keeping your current broker matters, that distinction is often the deciding factor.

Does Merrill Guided Investing see my real holdings?

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Merrill Guided Investing does not read the brokerage you already use. It opens and holds a new account, then invests the money you move into it, so its view is limited to what sits inside Merrill Guided Investing. By contrast, PortfolioPilot reads your real connected holdings: PortfolioPilot connects your real brokerage (Yes) and works from your actual positions, so its answers reflect what you genuinely own rather than a generic model.

Merrill Guided Investing vs PortfolioPilot: which is cheaper?

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Merrill Guided Investing is priced as percentage of assets, higher with an advisor (verify current); PortfolioPilot is free + premium. The models are not always comparable (a percentage of assets is different from a flat subscription), so weigh cost against the job each does. Pricing and tiers change, so verify the current numbers on each provider's site before deciding.

Can I use Merrill Guided Investing and PortfolioPilot together?

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Often yes, because they do different things. Many investors use one for bank of america customers who want managed portfolios in the same app and the other for a second opinion on an existing portfolio. Just watch for overlapping subscription costs and remember that trades ultimately settle in whatever account actually holds your money.

Who is Merrill Guided Investing best for, and who is PortfolioPilot best for?

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Merrill Guided Investing best fits an existing Bank of America customer whose rewards tier makes the pricing competitive and who values everything in one app. PortfolioPilot best fits investors who want an AI second opinion and a risk check across everything they own. If you see yourself in one description more than the other, that is usually the clearer signal than any single feature or price.

What are the main trade-offs between Merrill Guided Investing and PortfolioPilot?

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Merrill Guided Investing's main thing to watch is that more expensive than the cheapest automated services unless rewards tiers apply. PortfolioPilot's is that it advises but does not execute, so you still act at your broker separately. Neither is a dealbreaker on its own; the right call is whichever trade-off you can most live with given what you actually want the tool to do.

Where does Walnut fit between Merrill Guided Investing and PortfolioPilot?

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Walnut is a third option in a different category: chat-driven management of the brokerage you already use. It connects your real account, lets you analyze and manage it by talking through Claude or ChatGPT, build thematic portfolios, and place trades you approve. Your login stays with your broker and the connection is read-only by default. Walnut is not an investment adviser.

Related comparisons

Walnut is informational, not investment advice. Competitor features and pricing are point-in-time and change; verify the current details on each provider's site before deciding. Nothing here is a recommendation to use any particular product or security.

    Merrill Guided Investing vs PortfolioPilot: Which Is Better in 2026? - Walnut AI Investing App